Shutterstock to Procure Flashstock, a Top Custom Content Formation Platform



NEW YORK, June 27: Shutterstock, Inc., a top worldwide expertise company presenting a resourceful platform for superior resources, devices and facilities, revealed that it has entered into a decisive contract to procure Flashstock Technology, Inc., a Toronto based enterprise that allows the competent formation of custom content via its exclusive platform, for almost $50 million cash. Flashstock has a rapidly developing client base of enterprise venders looking for on-brand content to sustain the ever rising visual requirements of numerous marketing channels. By assimilating Flashstock into its product offerings, Shutterstock will be capable to present a superior custom content product to its 1.7 million clients. The deal is anticipated to conclude in July 2017.

Flashstock started a novel method of generating content for marketers. Its prototype ingests a product's visual character and content tactic, which permits it to generate appropriate content on requirement. Similar to Shutterstock, Flashstock has a worldwide network of providers and a pioneering expertise solution that has simplified the content formation method. The enterprise presently aids hundreds of leading products across the Fortune 500.

"Custom content has been something we always believed would be an important part of our long term strategy. We're thrilled to have found Flashstock, a strong business with technology and management that will enhance our product offerings and allow us to grow our partnership with major brands as they look to efficiently create amazing content on-demand," revealed Jon Oringer, Founder and CEO of Shutterstock, adding, "This opens up a large new market that Shutterstock will now be able to serve with custom content. Flashstock's DNA matches ours, and we believe that there is a great cultural fit and that the business can integrate seamlessly into our new platform."

"Shutterstock's global reach, commitment to technology and investment in its platform make it the perfect home for Flashstock," stated Grant Munro, Founder and CEO of Flashstock, adding, "We will now be able to offer our cost efficient, streamlined content creation platform to Shutterstock's global customer base."


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