Facebook Appears as Foremost News Source As stated by Yearly Worldwide Ogilvy Media Influence Review

NEW YORK, June 19: Review results publicized from Ogilvy Media Influence's yearly worldwide study of above 250 reporters and editors recognized Facebook as the number one concierge for news, displacing legacy customary media sources and considerably outdoing other social systems/digital platforms similar to Google as well as Twitter. The one difference that stood out was the reversed consequences between EMEA and Asia Pacific. Undertaken by Ogilvy Media Influence squad participants in 22 workplaces throughout North America, EMEA and Asia Pacific, the study furthermore exposed that print media is steering the method with positively adjusting in the digital sphere throughout all geographies.

"Our survey demonstrates that new technology and digital media advancements are changing how we consume news," revealed Jennifer Risi, Worldwide Chief Communications Officer at Ogilvy,

The 2017 Ogilvy Media Influence worldwide study furthermore discovered that digital storytelling and mobile gadgets are developing as development propeller with most journalists [34%] considering that digital platforms – for example live video and podcasts – give the biggest expansion chance for news organizations to reinvent today's customary industry media type.

    Facebook is the top concierge for news [39%], nudging out legacy customary media sources [32%] and considerably outdoing other social networks/digital platforms similar to Google [15%] and Twitter [4%]. Nonetheless, on a local level, one can see differences in EMEA [60%] as well as Asia Pacific [22%].

    In total, print media [40%] is regarded as the platform most effective in adjusting to the digital sphere with minor provincial dissimilarities. North America [45%], Asia Pacific [43%] and EMEA [32%].

    Journalists globally understand digital platforms [34%] and smartphones and/or mobile gadgets [26%] as opportunities to alter news writing in a mobile era. Other growing expertise, similar to virtual reality [9%] and artificial intelligence [7%] have yet to significantly reverberate with media.

    Combination of earned media [40%], social media [27%] and influencer engagement [13%] is most efficient for propelling brand status and effect throughout all geographies.

The yearly worldwide media review steered by the Ogilvy Media Influence workforce is swiftly becoming an enthusiastic industry means. The consequences being revealed throughout the 2017 Cannes Lions International Festival of Creativity characterize the first half of the review. Ogilvy will publicize outcomes from the second half of the study later this year.