IRI Associates with Jumpshot to Further Augment Industry-Leading Collection of E-Commerce Solutions

CHICAGO & SAN FRANCISCO June 26: IRI®, the worldwide frontrunner in state-of-the-art solutions and facilities for customer, retail, media and over-the-counter health care enterprises, and Jumpshot, a sophisticated marketing analytics platform that enlightens the online globe, revealed a tactical collaboration in which Jumpshot’s web traffic data will be appended to the IRI E-commerce Solutions Suite. Jumpshot traces over 160 billion monthly clicks, aiding marketers appreciate customers’ online action.

With the appendage of Jumpshot’s data, IRI’s E-commerce Solutions Suite will present customers a greater perception of customers’ online action and admittance to extra comprehensive and accurate studies and understandings at the domain, product and creation stages. The collaboration will triple the quantity of data in the IRI E-Commerce Solutions Suite, augmenting an extra cover of granularity and allowing more custom-made, targeted understandings for IRI customers.

“In today’s digital age, it’s more important than ever to understand consumer behavior on e-commerce platforms,” revealed Robert I. Tomei, president of Consumer and Shopper Marketing, Core Content and Insight Services for IRI, adding, “The addition of Jumpshot’s dataset into our comprehensive e-commerce solution provides additional perspective into the consumer’s actual e-commerce transactions, online shopper journey and the elements that influence purchase behavior. We look forward to continuing to grow our base in e-commerce services, and will persist with investing in products that best support clients’ needs.”

“We are thrilled to partner with IRI and share the common goal of helping marketers know their customers better in order to grow their businesses,” stated Deren Baker, chief executive officer for Jumpshot, adding, “With access to broader information about searching, browsing and shopping behaviors on sites across the web, IRI clients will now have a more detailed understanding of how e-commerce can play a role in unlocking deeper, more personal relationships with consumers.”

Jumpshot connects with IRI’s present alliances, comprising comScore, Return Path, Clavis and ePOS data from partaking retailers, along with IRI’s own core customer and shopper data resources that are completely assimilated in the industry-leading IRI Liquid Data® expertise platform. This amalgamation gives a considerably improved collection of e-commerce solutions, consisting of IRI E-Market Insights, IRI E-Commerce Omnichannel Insights Module as well as IRI Digital Path-to-Purchase devices.