Twitter is the Key Social Media System for Global Frontrunners, Pope Francis is the Most Liked Study Reveals
NEW YORK, May 31: Pope Francis is the most appreciated global
frontrunner on Twitter with a collective total of 33,716,301 fans on his nine
language accounts, up ahead of U.S. President Donald Trump with 30,133,036 admirers
and Indian Prime Minister Narendra Modi with 30,058,659 supporters, as stated
by Burson-Marsteller's Twiplomacy analysis, a yearly worldwide review of how global
front-runners, governments and worldwide organizations utilize social media.
Twitter is the key social network utilized by 276 heads of
state and government, and foreign ministers, in 178 nations, on behalf of 92
percent of all United Nations (UN) associate states. Facebook is the
second-most utilized social platform by global frontrunners, with 169
governments having created official pages. Nonetheless, global frontrunners possess,
on average, twice as numerous supporters on their Facebook pages as fans on
Twitter. Data for Twiplomacy, which updated the evaluations about Facebook,
Instagram, Snapchat and Periscope, was taken in May 2017 utilizing Burson-Marsteller's
exclusive Burson tools, CrowdTangle.com and Twitonomy.com.
President Trump is amongst an extremely lesser set of frontrunners
who run their own Twitter accounts, and his tweets have produced 166 million communications
(likes and retweets) over the preceding 12 months – comprising the almost four
months since he was confirmed as U.S. President – nearly five times as numerous
as Modi with 35 million communications.
Saudi Arabia's @KingSalman is the most successful global frontrunner
on Twitter centered on the average number of retweets for every new tweet. Of
his ten tweets over the preceding year, King Salman has obtained an average of
147,456 retweets. President Trump's private Twitter account, @realDonaldTrump,
is the second-most successful Twitter account of any global frontrunner, with
an average of 13,094 retweets per tweet. Pope Francis is in third position,
with 10,337 average retweets per tweet.
President Trump's unconventional usage of Twitter throughout
the U.S. presidential voting fight, and particularly since taking office, has
left many governments throughout the world speculating if - and how - they
should participate with @realDonaldTrump on Twitter. Several frontrunners, for
example Prime Minister Justin Trudeau of Canada and Pope Francis, have
sub-tweeted President Trump without openly stating him by name. Just three global
frontrunners have addressed @realDonaldTrump openly on Twitter to reproach his strategies,
comprising Mexican President Enrique Pena Nieto; Hilda Heine, the President of
the Marshall Islands; and Ricardo Rosselló, the Governor of Puerto Rico.
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