Facebook Appears as Foremost News Source As stated by Yearly Worldwide Ogilvy Media Influence Review



NEW YORK, June 19: Review results publicized from Ogilvy Media Influence's yearly worldwide study of above 250 reporters and editors recognized Facebook as the number one concierge for news, displacing legacy customary media sources and considerably outdoing other social systems/digital platforms similar to Google as well as Twitter. The one difference that stood out was the reversed consequences between EMEA and Asia Pacific. Undertaken by Ogilvy Media Influence squad participants in 22 workplaces throughout North America, EMEA and Asia Pacific, the study furthermore exposed that print media is steering the method with positively adjusting in the digital sphere throughout all geographies.

"Our survey demonstrates that new technology and digital media advancements are changing how we consume news," revealed Jennifer Risi, Worldwide Chief Communications Officer at Ogilvy,
The 2017 Ogilvy Media Influence worldwide study furthermore discovered that digital storytelling and mobile gadgets are developing as development propeller with most journalists [34%] considering that digital platforms – for example live video and podcasts – give the biggest expansion chance for news organizations to reinvent today's customary industry media type.
    Facebook is the top concierge for news [39%], nudging out legacy customary media sources [32%] and considerably outdoing other social networks/digital platforms similar to Google [15%] and Twitter [4%]. Nonetheless, on a local level, one can see differences in EMEA [60%] as well as Asia Pacific [22%].
    In total, print media [40%] is regarded as the platform most effective in adjusting to the digital sphere with minor provincial dissimilarities. North America [45%], Asia Pacific [43%] and EMEA [32%].
    Journalists globally understand digital platforms [34%] and smartphones and/or mobile gadgets [26%] as opportunities to alter news writing in a mobile era. Other growing expertise, similar to virtual reality [9%] and artificial intelligence [7%] have yet to significantly reverberate with media.
    Combination of earned media [40%], social media [27%] and influencer engagement [13%] is most efficient for propelling brand status and effect throughout all geographies.

The yearly worldwide media review steered by the Ogilvy Media Influence workforce is swiftly becoming an enthusiastic industry means. The consequences being revealed throughout the 2017 Cannes Lions International Festival of Creativity characterize the first half of the review. Ogilvy will publicize outcomes from the second half of the study later this year.

Comments

Post a Comment

Popular posts from this blog

The Conference Board Consumer Confidence Index® Surged in March

NEW YORK, March 30: The Conference Board Consumer Confidence Index® surged in March to its highest reading in a year, after a modest increase in February. The Index now stands at 109.7 (1985=100), up from 90.4 in February. The Present Situation Index—based on consumers' assessment of current business and labor market conditions—climbed from 89.6 to 110.0. The Expectations Index—based on consumers' short-term outlook for income, business, and labor market conditions—also improved, from 90.9 last month to 109.6 in March. The monthly Consumer Confidence Survey®, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was March 19. "Consumer Confidence increased to its highest level since the onset of the pandemic in March 2020," said Lynn Franco, Senior Director of Economic Indicators at The C...
variednewsandviews.blogspot.com

APWG REPORT: Phishing Assaults Double in 2020 and October Breakd All-Time Monthly Records

CAMBRIDGE, Mass., Feb. 9: The APWG's new Phishing Activity Trends Report shows that the number of phishing assaults witnessed by APWG members increased during 2020, wholly doubling over the course of the year. Attacks topped in October 2020, with a high of 225,304 new phishing sites appearing in that month alone, breaking all earlier monthly records. In Brazil, security firm Axur saw a slower growth in the number of phishing attacks that targeted Brazilian companies and consumers in Brazil. But overall, Axur observed almost twice as many such phishing sites in 2020 as it did in 2019, a concerning year-over-year growth. APWG contributor OpSec Security found that phishing that targeted financial institutions was the largest category of phishing in the fourth quarter, at 22.5 percent of all attacks. This category nosed out webmail and Software-as-a-Service (SaaS), which experienced 22.2 percent of all attacks. Phishing against the social media sector declined slightly to 11.8...
variednewsandviews.blogspot.com

Silipos Commences Active Range of Foot Care Products: New Products Offer Foot Comfort and Guard from Active Routines

NIAGARA FALLS, N.Y., March 2: Silipos, the worldwide frontrunner in gel knowhow, recently launched Silipos Active, a novel line of foot support products aimed to avert as well as alleviate pain linked to a range of prevalent sicknesses. Created with sportspersons as well as weekend combatants in mind, the Silipos Active range comprises 16 diverse products that aid avert as well as remedy a range of problems for example corns, calluses, ingrown toenails, blisters, bunions, Achilles tendonitis, bursitis, sprains, as well as common foot discomfort. "The launch of Silipos Active reinforces our mission to continually deliver innovative products that prevent injury and help people recover faster so they can stay active and get back to doing what they are most passionate about," revealed the president of Silipos, Josh Margolis, adding, "It's exciting to see the initial interest in Silipos Active from consumers and retailers, and we're confident this line o...
variednewsandviews.blogspot.com