Google Business Innovation Award Goes To Unique Ezoic Ad Testing Application

CARLSBAD, Calif., March 21: Ezoic was in recent times acknowledged by the Google Certified Publishing Partner Program as only beneficiary of their Business Innovation Award for its ad testing expertise. The proclamation and giving of the honor took place at Google's European head office in Dublin, Ireland.  Head of the Google Certified Publishing Partner Program, Sean Meng, gave the prize right away to Ezoic Founder & CEO, Dwayne Lafleur.

"This award is really a reflection of the success that publishers have achieved by partnering with Ezoic technology," revealed Lafleur, adding, "Our platform is transforming how websites monetize their ad inventory and improve experiences for their users at the same time. More and more publishers join our platform every day and we expect that trend to continue as we continue to share the results that our true machine learning platform provides."

The Google Certified Publishing Partner Team utilized an accessible contest to choose the victor of the Business Innovation prize. The contest looked at the noticeable business effect of methods, facilities, or expertise that associates had delivered to publishers and website proprietors to aid them in their trades.

Ezoic's ad testing use, Ad Tester — which utilizes actual simulated intelligence to enhance ad groupings on the publisher's website — surfaced as the contest victor. Ezoic's ad testing use had already been presented in the Google AdSense blog two months before the prize for assisting numerous publishers considerably augment their ad profits.

Ezoic's new Vice President of Global Partnerships, Ohad Tzur, who came from Google in November 2016, considers that this is simply a signal of things still to arise, saying, "The recent accolades and press surrounding Ezoic represent the value our technology provides to publishers. We've formed relationships with industry leaders, large publishers and technology providers, bringing additional value to their businesses in an intelligent and data-driven manner. This is something we're very proud of."

Ezoic has steadily been in the news over the preceding 6 months. Most newly, Ezoic was in charge of commencing a publicly obtainable Ad Revenue Index; which effortlessly permits anyone to see ad grossing tendencies for websites throughout the internet. It persists a tendency of actions from the organization to make statistics, tools, and facts obtainable to online publishers free.

"We think that education and data are foundational elements of success. We make it our business to provide these things to publishers and partners in the most thoughtful and intelligent ways possible. Everyone who works at Ezoic should be proud of this new award and what it signifies for our customers," Lafleur commented.