NEW YORK, March 23: Leading expertise counselling firm,
Forrester Research, published a report this week cataloguing QWASI Technology
as a commendable vendor in the Mobile Messaging Platform setting.
Forrester stated, "Messaging is the cornerstone of the
time that consumers spend on their smartphones: Seventy-five percent of US
online adults send or receive messages daily. Additionally, 48% send or receive
instant messages daily, and 62% of consumer choose to receive push
notifications from select apps."
In the account Forrester elucidated that messaging was substituting
other channels, and in a bid "to communicate with each other or get information
quickly, consumers prefer to send and receive instant text messages. Globally,
consumers sent 300 billion SMS messages over a 15 day period." The report
goes on to say that consumer sent "60 billion messages daily over Facebook
and WhatsApp." QWASI's client, Domino's Pizza, is shown as a marquee instance
of enterprises taking gain of messaging chats with clients, like the capability
to purchase pizza by means of text message, only utilizing Emojis.
The account, which defines the mobile souk as a
"complex" and "fragmented industry," emphasizes the growing
function that mobile is playing in business-to-consumer communications.
Forrester observes the trial that "many enterprises can't keep up with the
fast pace of changing in consumer expectations, and most will patch together a
combination of solutions." Forrester hence recommends that companies
"build messaging capabilities with strategic partners," perceiving
the subsequent points:
Anticipate to utilize a blend of prevailing as well as
mobile point solutions.
Be approachable to accomplishing trade with mobile startups.
Concentrate on simplicity of assimilation as fresh associates
are appended.
Create on a supple architecture.
"QWASI's inclusion in the Forrester Report is an
affirmation of the work we've been doing now for many years. We are excited to
work with our customers as they evolve their strategies to include IoT
interactions and bridge the gap between the digital and physical world," revealed
Leon Samuel, QWASI CEO.
The recognition by Forrester not only replicates the expanding
request for real-time tailored messaging by clients, but it furthermore replicates
QWASI's know-how in Customer Experience Management.
QWASI drives human capabilities by perceptively linking IOT
and messaging communication for Fortune 500 enterprises. QWASI's expertise and
AIM product stimulates extraordinary volumes of real time data points for businesses
in Automotive, Travel, Hospitality, Financial Services, Retail, CPG, and
Healthcare. Brands leverage QWASI to deal
with clients, workers, products and all message channels as one. In combination
brands can utilize AIM to control the engagement triggers for each individual,
product, procurement, place, and contextualize each stride of the client voyage. By means of the unison of data, brands for
the first time can obtain true acknowledgement, and begin to perform extrapolative
movements created on real-time evaluation.
No comments:
Post a Comment