SANTA CLARA, Calif. March 31:--Ittiam Systems, the top contributor
of sophisticated video as well as visual analytics solutions and an primary member
of the Alliance for Open Media (AOM), has revealed accomplishment of a venture
to augment the encoding promptness of the open-source VP9 encoder. The
performance-optimized form, expanded in close association with Google and
Netflix, is at present widely obtainable as component of libvpx, the
royalty-free, open-source dissemination of VP9 software.
VP9 is a royalty-free, open-source codec advanced by Google
that offers competence achievements of up to 50% in contrast to the finest
H.264 implementations. VP9 has extensive support in web browsers and mobile gadgets.
VP9 is the codec of selection for YouTube and was in recent times utilized by
Netflix for low-bitrate mobile streaming. The teamwork between Google, Ittiam,
and Netflix is geared towards recognizing and tackling crucial enhancements in
the open source libvpx implementation of VP9. These enhancements will deliver substantial
advantages to the bigger video streaming community. Concentrating on the disparity
in speed and turnaround time in contrast to prevalent H.264 implementations,
the primary set of enhancements as component of this association has resulted
in a considerable lessening in turnaround time for encoding video files with
the utmost quality settings. The boosted encoder can lessen encoding times by
50-70% when encoding a 1080p video on a 16-core device, while attaining even superior
achievements in speed when more cores are obtainable.
“VP9 provides excellent video quality and compression efficiency
that we will leverage to provide a great video streaming experience to Netflix
members with < 200 Kbps of available bandwidth,” revealed David Ronca,
Director of Encoding Technologies at Netflix, adding, “These impressive
optimizations from Ittiam make libvpx more suitable for highly-scaled video
encoding systems, and will benefit the large community of VP9 users.”
“VP9 is integral to a royalty-free video codec strategy and
it is great to see industry leaders like Netflix play an active role in
improving its implementation”, stated Matt Frost, Head of Strategy and
Partnerships for Google’s Chrome Media Team, adding, “The impressive
performance gains Ittiam has achieved will help ensure that VP9 remains a
preferred video compression standard for online video applications.”
“It is a privilege for Ittiam to collaborate with Netflix
and Google to enhance the usability of the VP9 encoder, as we intend to deliver
optimized implementations of libvpx derivatives to the market”, remarked Mukund
Srinivasan, Vice President and Head of Americas Business Strategy for Ittiam,
adding, “Open video standards like VP9 and the upcoming AV1 from AOM are
revolutionizing the video compression landscape. We are fully committed to
applying our proven industry knowledge and video competency to open source implementations
and championing the adoption of these standards.”
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