NEW YORK & MUMBAI, India, March 24: WNS Limited, a top contributor
of worldwide Business Process Management (BPM) facilities, revealed the commencement
of WNS Brandttitude™ - a cloud-based trade intelligence analytics platform calculated
to trail brand accomplishment, appreciate client activities and opinions, and recognize
procurement models. This sophisticated platform delivers multi-dimensional understandings
throughout intricate and dissimilar facts sources. Brandttitude™ allows customers
to accomplish experimental data evaluation, accomplish analytical modeling and create
self-service analytics.
“For clients to propel their businesses forward, they must
be able to translate massive amounts of data into meaningful and useful
business intelligence. Consolidating, managing and analyzing available
information is an increasingly complex process,” revealed Keshav Murugesh, WNS’
CEO, adding, “Organizations today need a real-time solution that leverages
technology, analytics and deep domain expertise to generate actionable and
reliable business insights. The WNS Brandttitude™ platform enables clients to
better understand their end-customers, compare themselves to key competitors,
and take smart, data-driven actions to transform their brand performance.”
Brandttitude™ is driven by a superior, scalable analytics
platform that assimilates data from dissimilar sources and contrasts facts
against a broad library of KPIs configurable to diverse industries. For instance,
for the retail and CPG industries, the platform combines facts from market study
and reviews, retail store assessments, channel statistics, shipment facts and numerous
other sources.
WNS’ analytics method presently has above 2,200 data experts,
academics and domain specialists, giving analytics work for over 75 worldwide trades
extended throughout verticals. WNS delivers a wide range of analytics products
and facilities comprising big data, trade intelligence and reporting, machine knowledge,
exploration, promotion, social media, jeopardy, deception, claims, and client association
supervision. WNS has been newly acknowledged with two Stevie prizes for its
social media analytics platform (SocioSEER), and Interactive Data Enabled
Analytics (IDEA) collection of solutions. The WNS Analytics method is accompanied
by a tough R&D center, concentrated on novelty and evolving expertise.
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