SAN FRANCISCO & JACKSONVILLE, Fla. March 29:--Content
Analytics, Inc., an trendsetter in eCommerce management solutions, revealed a tactical
collaboration with Acosta, a top sales and marketing agency in the consumer
packaged goods (CPG) business. The collaboration will permit Acosta to append best-in-class
eCommerce competences to its prevailing assimilated sales as well as marketing
solutions. Content Analytics delivers the only eCommerce solution that merges analytics,
content administration, and reporting competences all in one platform.
In the U.S. only, eCommerce is developing at 15.1 percent yearly,
as stated by evaluations by the U.S. Department of Commerce, which is considerably
quicker than overall retail sales expansion of 3.9 percent. Furthermore, 52
million U.S. customers are presently grocery shopping online, as stated by a report
from The NPD Group.
“eCommerce holds great untapped potential for retail that is
waiting to be unlocked — but it requires the proper technology to do so,” revealed
Steve Matthesen, President and CEO, Acosta, adding, “Our clients are asking for
the right tools to simplify the management of their eCommerce channels,
increase their presence and revenues online, as well as create the ideal
omnichannel shopping experience for their customers.
“Our strategic shopper-based insights, extensive reach and
brand experience, combined with the power of Content Analytics’ end-to-end
eCommerce solution, is the answer we believe they are looking for to capitalize
on the digital path to purchase,” Matthesen commented.
“We’re thrilled to partner with Acosta and expand the reach
of our technology,” stated David Feinleib, Founder and CEO, Content Analytics,
adding, “This partnership will benefit not only the brands that Acosta serves;
it will benefit the consumers who are demanding a great online shopping
experience.”
As a leading associate, Acosta can now present customers a lone
dashboard – driven by Content Analytics – to observe and run their online
channels. This dashboard comprises account management, inventory management,
product content creation, product content optimization, analytics, and tracking
KPIs (Key Performance Indicators) for example pricing and buy box possession.
Also encompassed in the end-to-end solution are SmartLabel™ competences, making
it stress-free for products to auto-generate SmartLabel™ pages.
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