QWASI among Leading Mobile Messaging Vendors, Forrester Report Says



NEW YORK, March 23: Leading expertise counselling firm, Forrester Research, published a report this week cataloguing QWASI Technology as a commendable vendor in the Mobile Messaging Platform setting.
Forrester stated, "Messaging is the cornerstone of the time that consumers spend on their smartphones: Seventy-five percent of US online adults send or receive messages daily. Additionally, 48% send or receive instant messages daily, and 62% of consumer choose to receive push notifications from select apps."
In the account Forrester elucidated that messaging was substituting other channels, and in a bid "to communicate with each other or get information quickly, consumers prefer to send and receive instant text messages. Globally, consumers sent 300 billion SMS messages over a 15 day period." The report goes on to say that consumer sent "60 billion messages daily over Facebook and WhatsApp." QWASI's client, Domino's Pizza, is shown as a marquee instance of enterprises taking gain of messaging chats with clients, like the capability to purchase pizza by means of text message, only utilizing Emojis.
The account, which defines the mobile souk as a "complex" and "fragmented industry," emphasizes the growing function that mobile is playing in business-to-consumer communications. Forrester observes the trial that "many enterprises can't keep up with the fast pace of changing in consumer expectations, and most will patch together a combination of solutions." Forrester hence recommends that companies "build messaging capabilities with strategic partners," perceiving the subsequent points:
Anticipate to utilize a blend of prevailing as well as mobile point solutions.
Be approachable to accomplishing trade with mobile startups.
Concentrate on simplicity of assimilation as fresh associates are appended.
Create on a supple architecture.
"QWASI's inclusion in the Forrester Report is an affirmation of the work we've been doing now for many years. We are excited to work with our customers as they evolve their strategies to include IoT interactions and bridge the gap between the digital and physical world," revealed Leon Samuel, QWASI CEO.
The recognition by Forrester not only replicates the expanding request for real-time tailored messaging by clients, but it furthermore replicates QWASI's know-how in Customer Experience Management.
QWASI drives human capabilities by perceptively linking IOT and messaging communication for Fortune 500 enterprises. QWASI's expertise and AIM product stimulates extraordinary volumes of real time data points for businesses in Automotive, Travel, Hospitality, Financial Services, Retail, CPG, and Healthcare.  Brands leverage QWASI to deal with clients, workers, products and all message channels as one. In combination brands can utilize AIM to control the engagement triggers for each individual, product, procurement, place, and contextualize each stride of the client voyage.  By means of the unison of data, brands for the first time can obtain true acknowledgement, and begin to perform extrapolative movements created on real-time evaluation.

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