SC Johnson Persists with its Long-Standing Dedication to Fortify Communities in Developing Nations



RACINE, Wis., March 24: Over four billion people reside in the bottom of the globe's fiscal pyramid and subsist on below $1,500 dollars yearly. These families are deprived of access to necessary goods and facilities, where daily trials can be as unassuming as obtaining clean water. Provided this level, SC Johnson, the global producer of reliable household customer goods, has been sustaining these communities for approximately two decades, by giving supportable trade models to enhance the level of subsistence and deliver prospects for a superior quality of life.

"The company is dedicated to improving lives for families around the world in communities of all sizes as well as socio-economic levels," revealed Fisk Johnson, Chairman and CEO of SC Johnson, adding, "With this new pilot program in Rwanda, we are enthusiastic to participate in a new business model which supports female entrepreneurs, while at the same time offering affordable products and disease prevention education."

Currently, SC Johnson recommences its endeavors in Rwanda with a novel pilot program planned to back female businesspersons to bring scholastic facts and reasonably priced mosquito repellents, together with other trade and facilities, to families with extremely restricted access. Ever since 2007, SC Johnson's Base of the Pyramid (BoP) endeavors in Rwanda alone have extended from functioning with local agriculturalists for more efficient farming and economic administration practices, to overseeing in-field exercise and user-centered exploration to propel social transformation and fiscal enablement.

SC Johnson has joined forces with The Coca-Cola Company, Solarkiosk, and Society for Family Health Rwanda as a component of the EKOCENTER program, which delivers reliable drinking water, cleanliness, solar energy, and wireless communication. EKOCENTERS are segmental retail experiences, administered by women workers that deliver commerce of necessary goods comprising of mosquito repellent lotion, Baygon® mosquito coils, and KIWI® shoe polish. EKOCENTERS furthermore present a location for community assembly and for businesspersons to set up trade.

Furthermore, SC Johnson, in cooperation with Society for Family Health Rwanda, will employ a communication movement concentrated on malaria education and product consciousness in adjoining communities. Actions will comprise peer learning, community utilization, and events with product demos and sampling.

"I am witnessing first-hand the positive impact on these Rwandan communities with the addition of SC Johnson's pest control products," commented Wandera Gihana Manasseh, Executive Director, Society for Family Health Rwanda, adding, "Together with SC Johnson, we are filling a big gap in malaria prevention in the region. We are glad to be underway with our behavior change communication, as it requires a combination of products and education which provides citizens with insect protection both before going to bed and during sleeping hours."

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