In Collaboration with Netflix and Google, Ittiam Quickens Open Source VP9 Encoder



SANTA CLARA, Calif. March 31:--Ittiam Systems, the top contributor of sophisticated video as well as visual analytics solutions and an primary member of the Alliance for Open Media (AOM), has revealed accomplishment of a venture to augment the encoding promptness of the open-source VP9 encoder. The performance-optimized form, expanded in close association with Google and Netflix, is at present widely obtainable as component of libvpx, the royalty-free, open-source dissemination of VP9 software.

VP9 is a royalty-free, open-source codec advanced by Google that offers competence achievements of up to 50% in contrast to the finest H.264 implementations. VP9 has extensive support in web browsers and mobile gadgets. VP9 is the codec of selection for YouTube and was in recent times utilized by Netflix for low-bitrate mobile streaming. The teamwork between Google, Ittiam, and Netflix is geared towards recognizing and tackling crucial enhancements in the open source libvpx implementation of VP9. These enhancements will deliver substantial advantages to the bigger video streaming community. Concentrating on the disparity in speed and turnaround time in contrast to prevalent H.264 implementations, the primary set of enhancements as component of this association has resulted in a considerable lessening in turnaround time for encoding video files with the utmost quality settings. The boosted encoder can lessen encoding times by 50-70% when encoding a 1080p video on a 16-core device, while attaining even superior achievements in speed when more cores are obtainable.

“VP9 provides excellent video quality and compression efficiency that we will leverage to provide a great video streaming experience to Netflix members with < 200 Kbps of available bandwidth,” revealed David Ronca, Director of Encoding Technologies at Netflix, adding, “These impressive optimizations from Ittiam make libvpx more suitable for highly-scaled video encoding systems, and will benefit the large community of VP9 users.”

“VP9 is integral to a royalty-free video codec strategy and it is great to see industry leaders like Netflix play an active role in improving its implementation”, stated Matt Frost, Head of Strategy and Partnerships for Google’s Chrome Media Team, adding, “The impressive performance gains Ittiam has achieved will help ensure that VP9 remains a preferred video compression standard for online video applications.”

“It is a privilege for Ittiam to collaborate with Netflix and Google to enhance the usability of the VP9 encoder, as we intend to deliver optimized implementations of libvpx derivatives to the market”, remarked Mukund Srinivasan, Vice President and Head of Americas Business Strategy for Ittiam, adding, “Open video standards like VP9 and the upcoming AV1 from AOM are revolutionizing the video compression landscape. We are fully committed to applying our proven industry knowledge and video competency to open source implementations and championing the adoption of these standards.”

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