Google Business Innovation Award Goes To Unique Ezoic Ad Testing Application
CARLSBAD, Calif., March 21: Ezoic was in recent times acknowledged
by the Google Certified Publishing Partner Program as only beneficiary of their
Business Innovation Award for its ad testing expertise. The proclamation and giving
of the honor took place at Google's European head office in Dublin,
Ireland. Head of the Google Certified
Publishing Partner Program, Sean Meng, gave the prize right away to Ezoic
Founder & CEO, Dwayne Lafleur.
"This award is really a reflection of the success that
publishers have achieved by partnering with Ezoic technology," revealed Lafleur,
adding, "Our platform is transforming how websites monetize their ad
inventory and improve experiences for their users at the same time. More and
more publishers join our platform every day and we expect that trend to
continue as we continue to share the results that our true machine learning
platform provides."
The Google Certified Publishing Partner Team utilized an accessible
contest to choose the victor of the Business Innovation prize. The contest looked
at the noticeable business effect of methods, facilities, or expertise that associates
had delivered to publishers and website proprietors to aid them in their trades.
Ezoic's ad testing use, Ad Tester — which utilizes actual simulated
intelligence to enhance ad groupings on the publisher's website — surfaced as
the contest victor. Ezoic's ad testing use had already been presented in the
Google AdSense blog two months before the prize for assisting numerous publishers
considerably augment their ad profits.
Ezoic's new Vice President of Global Partnerships, Ohad
Tzur, who came from Google in November 2016, considers that this is simply a signal
of things still to arise, saying, "The recent accolades and press
surrounding Ezoic represent the value our technology provides to publishers.
We've formed relationships with industry leaders, large publishers and
technology providers, bringing additional value to their businesses in an
intelligent and data-driven manner. This is something we're very proud
of."
Ezoic has steadily been in the news over the preceding 6
months. Most newly, Ezoic was in charge of commencing a publicly obtainable Ad
Revenue Index; which effortlessly permits anyone to see ad grossing tendencies
for websites throughout the internet. It persists a tendency of actions from
the organization to make statistics, tools, and facts obtainable to online
publishers free.
"We think that education and data are foundational
elements of success. We make it our business to provide these things to
publishers and partners in the most thoughtful and intelligent ways possible.
Everyone who works at Ezoic should be proud of this new award and what it
signifies for our customers," Lafleur commented.
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