CLX Communications along with Waterfall to Update Mobile Messaging through Google Early Access Program to RCS Business Messaging

SAN FRANCISCO and STOCKHOLM, February 24: Cloud-based communications supplier, CLX Communications, as well as cloud mobile marketing platform, Waterfall, have proclaimed a collaboration with Google to deliver the next generation of messaging facilities to brand marketers utilizing Rich Communication Services (RCS) standard fixed straight into customers' native messaging apps.

The alliance is component of Google's Early Access Program (EAP) proclaimed today and making its appearance at Mobile World Congress in Barcelona next week. The program will permit brands to contact clients in novel and active "mobile app-like" ways straight inside Android smartphones' native messaging facility, presenting attributes with recommended responses and activities, active rich media, as well as company branding.

With 27 carriers and gadget creators dedicated to opening RCS to Android customers with Google, the Early Access Program is the earliest advancement in the direction of making RCS messaging generally obtainable globally. CLX as well as Waterfall are determined to give businesses admittance to the flourishing worldwide RCS customer base, allowing attribute-enhanced communication with customers that utilize Android as well as additional handsets that sustain RCS nowadays and in the coming times.

By means of the EAP, CLX and Waterfall will allow businesses to develop with the expertise, impact the roadmap, and be the foremost to advance clients an advanced messaging understanding. Venders can utilize RCS Business Messaging to involve with clients, expand subscribers, and propel dealings without exiting the native messaging app.

The growing admiration of OTT messaging apps endorses the requirement for a messaging choice more influential and smooth than presently obtainable natively. The new messaging service functions as a substitute to apps by bestowing brands comparable traits straight in the messaging environment devoid of the necessity to form an app audience.

As the foremost software cloud empowering RCS for businesses and product venders, Waterfall will generate a single point of communication for venders to disseminate messages to their whole mobile subscriber base. The solution made conceivable by Waterfall and CLX automatically recognizes clients with RCS-enabled handsets and enhances the content to distribute the finest messages to its corresponding audiences.

Non-RCS empowered or offline handsets will routinely default to SMS and MMS standards, so message transfer is assured to a product's complete audience. As RCS dispersion proportions expand, more subscribers will open the improved experiences formed in the self-service Waterfall platform.

Managing Director at CLX Communications, Robert Gerstmann, revealed, "RCS Business Messaging has many of the features and benefits that were promised by MMS but were never delivered due to technical complexity, cost and market fragmentation. Google’s Early Access Program will give CLX the ability to provide our partners, their customers, enterprises and brands the tools to provide richer, more meaningful and immersive communications, strengthening that proposition dramatically."

"We are delighted to work with Google and our partners at CLX Communications to be the first ASP to bring truly dynamic RCS Business Messaging capabilities to the largest consumer brands in the world," stated Matt Silk, Head of Strategy at Waterfall, adding, "RCS simplifies the way consumers perform everyday essential tasks such as scheduling an appointment, refilling a prescription or finding directions instantly, without having to leave the messaging environment. It's a new paradigm that will boost a brand's ability to increase engagement and heighten conversions."