NEW YORK, February 19, 2017: ZURU™, the quickest expanding global
toy company in the U.S., obtained the significant Toy of the Year (TOTY) prize
in the Active/Outdoor Toy group for the worldwide kick-starter phenomenon and novel
water balloon line, Bunch O Balloons. Toy Industry Association's Annual Toy of
the Year Awards celebration took place on Friday, February 17, 2017, in New
York City.
"We are thrilled to be recognized with the Outdoor Toy
of the Year Award by the toy industry and families across the U.S.," revealed
Nick Mowbray, President, ZURU, adding, "We all believed Bunch O Balloons
was an amazing product, but never imagined it would become a global phenomenon.
A combination of innovative design, production automation, engineering
excellence and best-in-class marketing has made Bunch O Balloons a staple of
summer fun for families, with 2.3 Billion individual balloons popped
worldwide!"
Mowbray further stated, "We are grateful for the
support of the U.S. toy industry and our retail partners, as well as the
worldwide ZURU team, who have put their heart and soul into making the company
a success. We look forward to developing more toys that excite, energize and
engage children all over the world!"
Bunch O Balloons generates above 100 water balloons in 60
seconds with a patented and novel pattern and is the best-selling toy in the
Outdoor & Sports Toys Supercategory in 2016 as stated by NPD. ZURU intends to
construct on the accomplishment of the line with thrilling new presentations, comprising
the first approved line, Bunch O Balloons Minions in 2017, and additional
product novelties for 2018.
Along with Bunch O Balloons, ZURU's collection comprises best-selling
owned products, Hamsters In A House, X-Shot, Micro Boats as well as Robo Alive,
and well-liked authorized products for example Minions, Finding Dory and Tsum
Tsums.
The TOTY Awards are regarded as the "Oscars" of
the toy industry, acknowledging companies as well as products for their stupendous
act the preceding year. Victors are selected by means of an amalgamation of
votes from venders, scribes, customers as well as followers of the Association.
Beginning from roots opening in Cambridge, New Zealand in
2004, ZURU has rapidly become the quickest expanding global toy company in the
U.S. market. The company has thrived since its insignificant commencements in a
garage, and the company nowadays boasts of of 500 team members concentrated on developing
the ZURU brand across the world, with factories producing only ZURU items and utilizing
over 7000 operators. ZURU products are supplied and promoted in 121 nations globally
and can be located in nearly all key stores. Propelled by novelty and
marketing, ZURU endeavors to generate a standard of brilliance in its product
engineering, selling and delivery exercises. For additional facts log on to www.ZURU.com
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