AdVoice Commences Globe's First Telco Ad Network in India

MUMBAI, February 24: Indian advertisers can nowadays open India's biggest catalogue of targeted mobile audio ads by means of the nonstop worldwide expansion of AdVoice telco ad system.

AdVoice allows publicists to play audio ads to mobile callers. It substitutes the call-waiting tone of Bharti Airtel subscribers who have chosen the Reward Tunes service. AdVoice delivers the expertise, the online promotion reservation platform and administers the ad sales, whereas Bharti Airtel's network provides advertisers a broader reach compare to any other media in India.

The mobile targeted audio ad opens 10-15 seconds of a customer's full attention while starting a phone call. It is exactly in their ear. There is an amazing volume of unbolted catalogue obtainable in view of the data: an average of 500 minutes each caller annually is expended on waiting for calls to be picked up. With approximately 1800 calls each subscriber yearly, there is a prospective of 1.8 trillion impressions in India.

Providing these audio ads in place of the customary call-waiting tone has a broader compare to any other medium. There is an unparalleled amalgamate of active mobile phone connections in India. Above 1 billion, with 65% of the populace still relying on feature phones, while 30% reside in rural regions where the presence of the media is virtually non-existent.

Mobile phones have a scale that is unparalleled. They are greater in numbers than TV's, PC's, Tablets and Radios or regular newspapers in this regard. Mobile publicity is a $100 billion industry worldwide, yet mobile operators don't gain from it as their catalogue is not available to digital advertisers.

By 2020, 1 in every 3 advertising dollars will be expended on mobile advertising and AdVoice delivers Telcos with addition into this eco-system. The company outlines the base according to the digital ad industry criteria and allows brands, media agencies and DSP's to spread to their favorite audiences through the Telco channels.

TV, Radio, or Digital cannot reach the entire audience sector of India while only AdVoice can attain this.

Dennis Oudejans, CEO of AdVoice, revealed, “Serving ads during the call-waiting benefits the advertiser with measurability, zero wastage, advanced targeting, captive audiences and lead generating capabilities as callers can express product interest by pressing a key."

Directed audio rings function on any phone and with millions of everyday impression lists AdVoice positions itself in the top of the country's top ad networks together with Facebook and Google.

Worldwide, there are 15 billion audio ad impressions every day. This is four times the number of Internet searches. AdVoice's voyage has only started.

AdVoice is the globe's foremost as well as lone worldwide telco ad network that allows venders to target customer audiences via SMS, USSD, Video Streaming as well as Audio set-ups for example Ring Back Tone, IVR as well as streaming. AdVoice's online interface and profiling engine make telco's catalogue available in a digital and programmatic means so providing advertisers the utmost level of reach, targeting, lead generation as well as analytics.