KANSAS CITY, Mo., February 21: Service Management Group
(SMG) obtained its second as well as third technology exclusive rights from the
United States Patent and Trademark Office (USPTO). The patents comprise advancements
to SMG's site centered mobile study app SurveyMini.
SurveyMini is a pick in customer survey app with about
140,000 functional customers from every DMA in the United States, along with evolving
coverage in the United Kingdom. Since 2012, SurveyMini has accumulated over 10
million reviews every year for over 4,500 products across over 600,000
geo-mapped sites. Reviews are concise (at no time over 11 questions), and the study
invites are propelled in the app inside hours of a perceived visit— signifying the
stated data is extremely precise. SurveyMini also accumulates behavioral data
for customs as well as non-buyers, along with data about contestants— providing
products a general assessment of their clients and the marketplace.
All of this fruitful data is then provided within
BrandGeek™, SMG's vibrant market aptitude gadget. BrandGeek allows products obtain
hands on, slicing the data in a diversity of means in actual time to comprehend
things similar to visit share, motive for visit and competitive action—all
filtered by topography as well as demography. BrandGeek furthermore gives proprietary
benchmarks investigators and product experts can't obtain anywhere else.
New patents 70000 US02 as well as 70001 US03 cover
SurveyMini's capability to ensure brief extent visit recognition over long time
phases with nominal customer effect, and the means in which SurveyMini decides
if a customer visited a business site, centered on combined evaluation of the
panelist's self-reported place and appropriate historical facts.
The SMG expertise group has made supplementary developments
in SurveyMini's site recognition competences, permitting more precise amassing of
facts from lesser footprint positions and rapid visit layouts (expediency
stores, drive-thru visits, etc.). Centered on this, SurveyMini behavioral data encapsulates
almost 600,000 client visits daily.
Furthermore, progressions in custom review branching signifies
reviews are more active—replicating individual client journeys in a particular site.
This makes it stress-free to get department-level facts (think big box trade
and grocery stores), and non-procurer behavioral facts. All of this is planned
to aid products better appreciate the shopper journey.
"The technology world keeps getting bigger and better,
and we continue to apply advanced technology to our proprietary research
tools," revealed SMG Chief Information Officer Dennis Ehrich, adding,
"Under the leadership of SMG Senior Vice President of Mobile Technology
Lou Bellaire, we continue to blaze a tech trail in the area of mobile research.
And our clients are reaping the benefits in the form of fast, accurate customer
and competitive insights they can't get anywhere else."
For additional facts about SurveyMini as well as BrandGeek log
on to http://www.smg.com/solutions/brand-research
SMG (Service Management Group) joins with over 350 products all
over the world to generate superior client and worker experiences, which propel
allegiance as well as accomplishment. SMG exclusively unites expertise and perceptions
to aid customers heed better, work quicker, and outdo contenders. Tactical
solutions comprise omniCXTM, Brand Research, and Employee Engagement. SMG appraises
above 150 million reviews yearly, in 50 languages throughout 125 nations. For
additional facts about SMG, log on to www.smg.com.
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