Datawrkz Reveals AdPrimus - A Collection of Great Commitment Ad Units



BANGALORE and SINGAPORE, May 4: Datawrkz, a top expertise contributor for Publishers, agencies and brands, officially revealed the presentation of AdPrimus - a high commitment ad unit collection for Publishers. AdPrimus is a component of the LvlUp collection of products and facilities for the Publisher network.

Planned for swift utilization, AdPrimus' ad units are created to optimally use real estate on a Publisher's website. These ad units have numerous formation choices to adjust to a Publisher's necessities, thus permitting for alterations to actions without requiring modifications in the website's code. Excluded segments can be centrally chosen in AdPrimus to stick to editorial strategies about which portions of the website these units are permitted to function on.
Expressing his thoughts on the event, Senthil Govindan, CEO and Co-Founder, Datawrkz, revealed, adding, and “Continuing on our customer-centric value creation path, we have just released our Hybrid Outstream Ad Unit as a part of our AdPrimus suite. This is but one of our innovations to help Publishers translate their traffic into additional revenue realization and a better fill rate. Publishers can choose to either license AdPrimus for their own advertisers, or leverage Datawrkz to drive demand for impressions generated. We already have over 50 Publishers live with AdPrimus, which is a testament to the popularity and effectiveness of the suite."
The Outstream Ad Unit discharged permits combining video as well as banner requirement from Programmatic sources, thus assuring considerably greater fill proportions for Publishers. Along with this, it delivers quality 100% accessible catalogue, with sustenance for both Programmatic monetization along with Direct transactions. These high commitment ad units also sustain configurable video player and banner sizes along with adjustment of ad unit actions and location centered on editorial necessities, thus guaranteeing all Publisher necessities are tailored to. AdPrimus and its numerous ad unit setups are pre-assimilated with BidAmp - the enterprise's internal Header Bidding and Mediation solution to guarantee that Publishers obtain the utmost conceivable bid for their catalogue.

"We look to constantly redefine the online ad space through our products and services. We have integrated BidAmp, our header bidding and mediation product with AdPrimus to maximize revenue generated from the additional ad units. We have observed an average of 25-60% increase in revenues through a significant lift in eCPMs for Publishers where this integrated stack has been deployed. Regions like the United States, Europe, Canada and India have seen high eCPM rates," stated Anand Prakash, COO and Co-Founder, Datawrkz.


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