BANGALORE and SINGAPORE, May 4: Datawrkz, a top expertise contributor
for Publishers, agencies and brands, officially revealed the presentation of
AdPrimus - a high commitment ad unit collection for Publishers. AdPrimus is a component
of the LvlUp collection of products and facilities for the Publisher network.
Planned for swift utilization, AdPrimus' ad units are created
to optimally use real estate on a Publisher's website. These ad units have numerous
formation choices to adjust to a Publisher's necessities, thus permitting for alterations
to actions without requiring modifications in the website's code. Excluded segments
can be centrally chosen in AdPrimus to stick to editorial strategies about
which portions of the website these units are permitted to function on.
Expressing his thoughts on the event, Senthil Govindan, CEO
and Co-Founder, Datawrkz, revealed, adding, and “Continuing on our
customer-centric value creation path, we have just released our Hybrid
Outstream Ad Unit as a part of our AdPrimus suite. This is but one of our
innovations to help Publishers translate their traffic into additional revenue
realization and a better fill rate. Publishers can choose to either license
AdPrimus for their own advertisers, or leverage Datawrkz to drive demand for impressions
generated. We already have over 50 Publishers live with AdPrimus, which is a
testament to the popularity and effectiveness of the suite."
The Outstream Ad Unit discharged permits combining video as
well as banner requirement from Programmatic sources, thus assuring considerably
greater fill proportions for Publishers. Along with this, it delivers quality
100% accessible catalogue, with sustenance for both Programmatic monetization along
with Direct transactions. These high commitment ad units also sustain configurable
video player and banner sizes along with adjustment of ad unit actions and location
centered on editorial necessities, thus guaranteeing all Publisher necessities
are tailored to. AdPrimus and its numerous ad unit setups are pre-assimilated
with BidAmp - the enterprise's internal Header Bidding and Mediation solution
to guarantee that Publishers obtain the utmost conceivable bid for their catalogue.
"We look to constantly redefine the online ad space
through our products and services. We have integrated BidAmp, our header
bidding and mediation product with AdPrimus to maximize revenue generated from
the additional ad units. We have observed an average of 25-60% increase in
revenues through a significant lift in eCPMs for Publishers where this
integrated stack has been deployed. Regions like the United States, Europe,
Canada and India have seen high eCPM rates," stated Anand Prakash, COO and
Co-Founder, Datawrkz.
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