Commenting about the program, Milind Thatte - Managing Director, Procter & Gamble Health Limited observed, “The uniqueness of this project is the coming together of diverse partners who are pooling in their resources and expertise to make a sustainable difference to public health in the state. Funded by P&G Health, the project will be implemented by PHFI in partnership with the Directorate of Health Services Goa and Department of Women & Child Development Goa and comprises the deployment of PHFI’s ‘Swasthya Sahayak’ digital device at 30 ‘Health and Wellness Centers’ to improve delivery of reproductive and maternal health services.”
The scheme was unveiled at a programme at Goa by Hon. Minister Smriti Irani (Union Minister of Women and Child Development, and Textiles), Hon. Minister Dr. Pramod Sawant (Chief Minister of Goa), Hon. Minister Vishwajit P Rane (Minister of State for Health, Women and Child Development, Skill Development, Industries, Trade and Commerce & Law and Judiciary), Dr. K Srinath Reddy (President- Public Health Foundation of India) and Mr. Milind Thatte (Managing Director – Procter & Gamble Health Limited).
Giving his reactions at the unveiling programme, Honorable Minister Shri Vishwajit P Rane (Minister of State for Health, Women and Child Development, Industries, Skill Development, Trade and Commerce & Law and Judiciary) remarked, “We are very excited to be working with P&G Health and PHFI to deploy this innovative program at ‘Health & Wellness Centres’ across Goa. Using the portable ‘Swasthya Sahayak’ device, frontline health workers and anganwadi workers will be able to digitize health information of families, conduct diagnostic tests for early detection of deficiencies, identify high-risk pregnancy cases for timely referrals, and help promote healthy lifestyles that benefit both mother and child. Our teams at the Directorate of Health Services, and Department of Women & Child Development will be working together to extend all required support to PHFI to ensure effective project execution and impact.”
Giving his comments on the ‘Swasthya Sahayak’ device, Dr. K. Srinath Reddy, President, PHFI observed, “The Government of Goa’s initiative to improve maternal and child health at the primary level by the introduction of point of care systems at Health and Wellness Centres is a welcome initiative. Technology enabled frontline health workers- most of them women- can transform primary health services and contribute to accelerated reductions in maternal and child mortality. Swasthya Sahayak provides point of care diagnostic services with decision support systems to assist frontline health workers to advance community-based healthcare in a vital area of India’s human development.”
About PGHL SEHAT:
As a responsible Healthcare Company, Procter & Gamble Health Limited (PGHL) targets to channel its CSR endeavors towards creating a Healthier India via its umbrella program ‘SEHAT’. Schemes under SEHAT include, but are not restricted to Preventive Health, Community Health and Public Health interventions; Health Awareness, screening and education; Financial Support for Healthcare requirements of marginalized & deprived section of communities; Capability-Building of Healthcare Professionals, Healthcare Infrastructure and Healthcare Assistance as component of disaster relief and support.
About Procter & Gamble Health Limited (PGHL):
Procter & Gamble Health Limited (previously Merck Limited) is one of India’s top VMS Companies producing and marketing over-the-counter products, vitamins, minerals, and supplements products for a healthy lifestyle and enhanced quality of life. It is a constituent of the P&G Group of Companies that serves clients around the globe with one of the robust portfolios of loyal, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 nations globally.
About Public Health Foundation of India:
The Public Health Foundation of India (PHFI) is a not for profit public-private endeavour functioning towards a healthier India. A national consultation, convened by the Union Ministry of Health and Family Welfare in September 2004, suggested a foundation which could swiftly advance public health education, training, research and advocacy. PHFI is a response to the limited public health institutional capability and was founded to fortify training, research and policy via interdisciplinary and health system linked education and training, policy and programme relevant research, proof based & equity developing policy advancement, inexpensive health expertises, people empowering health enhancement & advocacy for prioritised health causes in the sphere of Public Health in India. The establishment of PHFI in 2006 was facilitated by the Government of India and the Foundation (registered as a Society) is managed by an empowered governing board consisting of veteran government officials, well known Indian and international academic and scientific pioneers, civil society representatives and corporate stalwarts. The Foundation is headquartered in New Delhi and its constituent Indian Institutes of Public Health (IIPH) set up by PHFI have a presence in Hyderabad (Andhra Pradesh), Delhi NCR, Gandhinagar (Gujarat), Bhubaneswar (Odisha) and Shillong (Meghalaya).
By ANJISHNU BISWAS |
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