ShopX Unveils ShopX TV- India’s First Retailer Engagement Platform

 Bengaluru, Karnataka, India 

ShopX a retail network company unveiled Shop X TV India's first retailer focused video platform. Unveiled to 1,75,000+ mobile and FMCG retailers across India, ShopX TV has three sectors - Video, Play and Deals. The ‘Video’ sector consists  of actual life stories of retailers while the ‘Play’ segment hosts quizzes on various subjects for retailers to play and win thrilling rewards and prizes. The ShopX TV platform will assist brands in involving with retailers and marketing their products.

The TV feature is integrated into the chief ShopX app to permit for a flawless viewing experience for the retailers. ShopX TV commenced with three sections – Video, Play and Deals. The ‘Video’ section features actual life stories of retailers under the ‘My Shop, My Story’ segment. Rich in video content, it permits for knowledge sharing. Brands affiliated with ShopX can utilize this section as a marketing equipment to exhibit novel products obtainable to ShopX’s retail collaborators.  ShopX TV permits new brands an exclusive technique of marketing and distributing their products into a focused market thereby giving them high ROI. The ‘Play’ section on ShopX TV hosts quizzes on various subjects for retailers to play and win thrilling rewards and prizes. Over the next few months ShopX proposes to add many numerous new sections of content to ShopX TV. On the unveiling of ShopX TV, Amit Sharma, CEO and Co-Founder, ShopX, commented, “With the motive of enabling and empowering retailers to grow their business, on our platform, we are taking this step to provide them with access to more information on brands and products through a unique video led content format. Through ShopX TV, retailers on the platform can learn and earn along with access to entertainment in different formats. The ShopX TV platform will also help brands in marketing their products and engaging with retailers.” About ShopX ShopX (a brand owned and operated by “10i Commerce Services Private Limited”) is creating an India-centric infrastructure for commerce for the "next 400 Million" people. It thinks that the subsequent wave of expansion and market growth for digital retail in India will come not from the conventional e-commerce model, but rather from a new "digital offline" model which has the capability to be around 20% of the $1.5Trillion consumption space by 2025. In this model, ShopX is aiming to permit 1 Million Small Retailers as digital centres for ordering, delivery, returns and client service for 400 Million clients. The model combines subjects of aggregation of small businesses into a network, allowing B2B and B2B2C Commerce and Credit, supported by a scalable and sustainable business model, and expertise led platform thinking. By ANJISHNU BISWAS