- Over 500 cultivators participated the 1st anniversary of Outgrow - agricultural expansion program
- Outgrow Agricultural Research Station (OARS) unveiled to assist in enhacing farm productivity and profitability in a sustainable technique
- Indian Farmers’ Day was celebrated with ‘Reverse Santhai’ wherein the farmers are guests and companies are vendors highlighting emerging agri-tech products
WayCool Foods and Products Pvt. Ltd. commemorated the first anniversary of the ‘Outgrow’ program recently at Bagalur, Hosur, Tamil Nadu. At this event, WayCool unveiled its flagship
Outgrow Agricultural Research Station (OARS) targeted to enhance farm productivity and profitability in a sustainable way, while growing secure to consume products.
The event was attended by more than 500 cultivators, 25 top Farmer Producer Organizations (FPOs) across the nation with considerable representation from the states of Maharashtra, Karnataka, Tamil Nadu, Andhra, and Telangana, a number of seed contributors, and inputs companies. The programme highlighted most recent expertise and latest progress in the food and agriculture segment via product demos, novel product launches, new seed types, and several other novelties with the objective to assist cultivators enhance their productivity and profitability.
Speaking at the event, Sanjay Dasari, Co-Founder, WayCool Foods, observed, “
Our Outgrow program has had an incredibly successful first year, forging new partnerships and experimenting with creative solutions. This “Reverse Santhai” itself is a proof of the same, as we’re honoured to have such amazing participation from leaders and influential institutions in the industry. In traditional Santhais, farmers bring their produce to the cities and customers visit the stalls and buy. But for our anniversary event, continuing the farmer impact theme, we wanted to hold a “Reverse Santhai” where farmers were the guests and companies from the cities came to the farm to showcase their products and services.”
Outgrow is WayCool’s agricultural expansion program that interacts with cultivators via the total cultivation cycle, from planning to inputs to harvesting. The program works with cultivators through their complete cultivation cycle, from planning to inputs to harvesting to considerably enhance profitability of the cultivator, diminish their peril, and ensure farmers 270 days of stable income by balancing a range of evolving tecniques to measure soil health, guarantee quality of inputs, capture agricultural techniques, and measure output quality. The program collaborates with a number companies, central and state governments, and well known institutions like the
National Agro Foundation and the
Indian Institute of Horticultural Research.
In the last one year, since the commencement of the Outgrow program, WayCool has functioned with over 200 cultivators, cultivated over 250 acres, and harvested over 20 crops spread across Maharashtra, Karnataka, and Tamil Nadu.
The second year of the program attempts to influence thousands of cultivators ’ lives by changing livelihoods of small-hold cultivators by solving problems encountered during farming and facilitate in better crop planning, enhaced produce quality & productivity, lower cultivation costs, guaranteed returns, and reasonable pricing.
Speaking at the event, Sendhil Kumar Natarajan, Outgrow Head at WayCool, remarked, “
Outgrow aims at being a platform for farmers and all stakeholders in the agri supply chain including seed, fertilizer, pesticide, finance, and agri tech companies to improve farm productivity in a sustainable manner. Through the Outgrow program we can work with farmers as entrepreneurs, specifically targeting each element of their farming operations to enable them to adopt agriculture as a profitable business by reducing costs and increasing per acre revenue.”
Karthik Jayaraman, CEO & Co-Founder, WayCool Foods, expressing his thoughts on the research station observed,
“The Outgrow Agricultural Research Station is aimed at bringing cutting edge agricultural technology and techniques to marginal farmers to enable them to increase productivity and reduce cost of cultivation on the one hand, while ensuring sustainable practices that produce safe to consume products on the other.”WayCool is concentrated towards obtain their objective of doubling farmer income and lessening food wastage in the agri supply chain.
About WayCool:Chennai based WayCool Foods and Products Pvt. Ltd., established in July 2015 by Karthik Jayaraman and Sanjay Dasari, is India’s swiftest expanding food advancement & distribution platform balancing novel expertise to scale-up and function a complicated supply chain. With its presence in Tamil Nadu, Karnataka, Maharashtra, Telangana, Andhra Pradesh and running a pan India supply chain to cope up with all food products from seed to sale, WayCool is presently functioning with 35,000 cultivators and serves to over 8,000 clients. The company functions in the B2C zone under the brand name SunnyBee.
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