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Wipro Limited, a top worldwide information expertise, consulting and business procedure services organisation, revealed that its Wipro Promax Analytics Solutions (Wipro Promax) suite has obtained the best-in-class accomplishment for Trade Promotion (TPx) abilities in Promotion Optimization Institute’s (POI) recently published ‘POI TPx Vendor Panorama 2019’ report.
The report concentrates on expertises that permits best-in-class calculating and implementation of sales and promotion tactics. It tries to assist consumer packaged goods (CPG) companies comprehend better the management of trade enhancement competence by balancing enabling expertises to improve trading associate relationships and propel revenue. It evaluates 16 vendors in several categories including TPM functionality, TPO completeness, client experience, analytical efficiencies, product vision and configurability. Wipro Promax attained the best-in-class position in three categories, Desktop UX, Post Event Analytics, and Remote Promotion Monitoring. Wipro Promax furnishes total enhancement planning, implementation, management, tracking, and optimization efficiencies that are greatly automated. It has been delivering business value to key CPG organisations across various geographies over the last three decades. The solution has assisted top organisations attain greater profits over their trade investments, alter client experience and enhance client faithfulness.. Srini Pallia, President, Consumer Business Unit, Wipro Limited observed, “We are honored with this recognition. Wipro realizes its customers’ focus on improving the ROI of their trade spend and provides innovative solutions. Our Wipro Promax offering leverages latest innovations in AI and ML technologies to deliver actionable insights and equip customers with predictive planning capabilities through an intuitive user experience. Wipro’s recently launched Auto Claims solution built on Wipro HOLMESTM AI and automation platform complements Wipro Promax and third party TPM offerings. It helps customers gain greater accuracy, speed and reduced administration cost for processing claims. We are confident that our continued investments in Wipro Promax will drive superior end-user experience, operational efficiency and profitability for our customers.” Pam Brown, Chief Commercial Officer, Promotion Optimization Institute remarked, “Wipro offers a great combination of global support and services in the areas of data management, data science, analytics, or consulting, along with multiple delivery options and a good quality holistic planning tool (TPM/TPO/ROI) in a single platform. The company has recently upgraded the UX and analytics aspects of the platform positioning themselves as a global competitor in this space. Wipro, is one of the few vendors that enable top down and bottom up planning. Using the budgeting functionality, business targets are distributed to planning accounts, and then validated against optimized plans. In addition, Wipro also offers data management and data science resources, which are foundational and critical to accurate optimization results.” Wipro Promax Analytics Solutions, a vital constituent of Wipro Limited’s Revenue Growth Management (RGM) offerings, has delivered component Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) solutions for three decades to worldwide markets of all maturity levels. The company makes certain that its customers obtain the greatest benefits on investment for their promotions and jointly maximize trade spend profitability with their retail associates. Wipro’s Promax Optimize (a bolt-on TPO solution to any TPM system for predictive promotion planning) furnishes the required AI to propel RGM tactics connected to pricing and promotions. Wipro’s Promax Advanced (end-to-end trade promotion management and optimization solution) furnishes the equipments required to flawlessly implement advanced RGM tactics. The Wipro Promax Analytics solutions can be utilized both, on premise, or on cloud. The company presents a complete range of complementary services around business enhancement that consist of data management, analytics as a service, data science as a service, system integration, consulting, solution deployment, and support. With a widening portfolio of IPs, partner solutions and Wipro services the company thoroughly caters to the business requirements of its clients across RGM’s key levers. About Wipro Limited Wipro Limited is a top worldwide information expertise, consulting and business procedure services organisation. The company utilises the strength of cognitive computing, hyper-automation, robotics, cloud, analytics and developing expertises to assist its clients adjust to the digital world and make them profitable. A company acknowledged worldwide for its thorough range of services, tough dedication to sustainability and good corporate citizenship, it boasts of 175,000 devoted employees coping up to the requirements of customers across six continents. By ANJISHNU BISWAS |
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