LOS ANGELES: SRAX, Inc. a digital marketing and client data management expertise company, revealed a new study of more than 116,000 Americans showing this year's holiday spending attitudes and tendencies.
In a BIGtoken study undertaken during the two weeks before Thanksgiving 2019, 40% of respondents intended to shop online for the holidays, 28% wanted to shop in store, and 32% proposed to shop both online and in store. Where do men and women shop during the holidays? In spite of the hype about digital merchants, it's not all online, though men particularly shop Amazon more than women (56% versus 44%, respectively). Also, men were twice as probable to say they were going Black Friday shopping than not—while only about half of women take benefit of Black Friday sales.
The study was undertaken on clients of BIGtoken, the first client-managed data marketplace where people can own and profit from their data. BIGtoken also gives a brilliant platform for undertaking greatly precise basic study across a swiftly-expanding, 100% opt-in audience of over 16 million clients.
"Holiday purchasing patterns are complex, and retailers, both online and bricks-and-mortar, will benefit from understanding the nuances of the key demographic groups," observed Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken,adding, "We are happy to freely share the latest BIGresearch results. Topical surveys such as this demonstrate the power of our platform to quickly and accurately gather insights from specific audiences."
SRAX's 2019 Holiday Spending Report consists of thorough information based on shopping surveys, with results broken out by gender, age, household income, and ethnicity. There are executive breakouts for Black Friday and Cyber Monday.
About SRAXSRAX is a digital marketing and client data management expertise company. SRAX's expertise reveals data to present brands' core clients and their traits across marketing channels. Monetizing its data sets, SRAX is expanding numerous recurring revenue streams via its numerous platforms. Through its BIGtoken platform, SRAX has created a client-managed data marketplace where people can own and earn from their data thereby presenting everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's gadgets provide a digital competitive be4 for brands in the CPG, investor relations, luxury, and lifestyle verticals by combining all traits of the advertising experience, consisting of authenticated client participation, into one platform.
About BIGtokenBIGtoken, developed by SRAX, is a client data management and distribution system. BIG is the foremost consumer-managed data marketplace where people can own and profit from their data. Through a transparent platform and client reward system, BIG provides clients preferences, transparency, and compensation for their data. Participating clients gain rewards, and developers are capable to build pro-clieny online experiences on top of the BIG platform. The system also furnishes advertisers and media companies access to transparent, authenticated client data to better reach and serve audiences.
By ANJISHNU BISWAS
No comments:
Post a Comment