One of the globe's top batsmen in the recent times and football enthusiast, Rohit Sharma has joined hands with LaLiga - Spain’s leading division football league as its brand ambassador in India. He is the first non-footballer in the history of the league to have entered into a contract with them. Rohit comes on-board in the wake of a sequence of key endeavors by LaLiga in India since 2017.
Rohit Sharma is one of the most successful batsmen in the globe having registered numerous records over his career thus far. The present ICC World No. 2, is the only batsman in the history of the game, to have scored 3 double hundreds in the 50-over version including the world record 264. As the symbol of LaLiga in India and a triumphant leader, Rohit Sharma represents the qualities that LaLiga symbolizes - brilliance, group work, genuineness, respect, devotion and passion. With his stimulating and encouraging stature in the nation as an individual and athlete, Rohit will assist stimulate the expansion of football all over the nation.
LaLiga has made concentrated attempts in India since 2017 to expand the sport and create the brand in the nation. In the two years since LaLiga unveiled its office in India, the league has undertaken a number of vital efforts here like the unveiling of an exclusive grassroots advancement programme, LaLiga Football Schools, a top broadcast collaboration with Facebook to furnish all 300+ matches for free for Indian audience, bringing a leading European club, Girona FC to India for the first time and many more. The partnership with Rohit Sharma is yet another key effort by the league to further increase the momentum football has been obtaining in India.
Jose Antonio Cachaza, Managing Director, LaLiga India observed, “India is a very important market for LaLiga from a global perspective, we came here in 2017 to get a better understanding of the pulse of the nation. Over the past two years, and after several ground-breaking initiatives, it is obvious that India has a huge appetite for football. Rohit Sharma is the perfect example of this, in spite of being the most renowned face in Indian cricket right now, he is also an ardent football and LaLiga fan. In his persona on and off the field, Rohit embodies the LaLiga standards and principles. We are elated to have him as LaLiga’s first ever non-footballer brand ambassador and as the face of our brand in India.”
On the collaboration, Rohit Sharma, Brand Ambassador, LaLiga India, remarked, “Football in India, is in its global growth trajectory and it is heartening to see that it is no more considered as the ‘sleeping giant’. Over the course of the past 5 years, we have witnessed a significant growth in the interest for football in India. Credit must be given to everyone associated with it, including the fans.”
“I am truly delighted to be associated with LaLiga. It’s encouraging to see the Spanish giant have made inroads into the Indian football ecosystem through their grassroots programme. Personally, I see this as an interesting journey for me into the beautiful game with LaLiga. I look forward eagerly to connecting with the football fans in India.”
About LaLiga
LaLiga is a worldwide, novel and socially responsible organization, a pioneer in the leisure and entertainment segment. It is a private sports organisation composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football contests. In the 2018/2019 season, LaLiga reached over 2.7 billion people worldwide. With headquarters in Madrid (Spain), it is present in 55 nations via 9 offices and 46 delegates. The organisation conducts its social act by means of its Foundation and is the globe's foremost professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
By ANJISHNU BISWAS |
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