Ballard Engages Rob Campbell as Chief Commercial Officer

VANCOUVER, May 1: Ballard Power Systems revealed that effective May 1, 2017 the Company has chosen Mr. Rob Campbell as Vice President and Chief Commercial Officer, succeeding his illustrious profession in leading management positions in the worldwide cleantech and power generation businesses, comprising the hydrogen fuel cell business. Mr. Karim Kassam, Vice President – Commercial will be leave Ballard at the conclusion of May, after sustaining an effective and smooth changeover.

"Having previously worked with Rob in both the fuel cell and solar industries, I am very familiar with his experience as a high-performing business executive and with his extensive qualifications for the CCO role at Ballard," stated Randy MacEwen, President and CEO, adding, "Rob has considerable experience in global business development, sales, marketing, product line management and service, including experience in China, Japan, Europe and the United States. He has deep knowledge of high-growth markets and engineering-based capital equipment solution sales to sophisticated customers. Rob will be a complementary addition to our executive team as we enter the next phase of market growth and corporate scaling."

In his position as Chief Commercial Officer, Mr. Campbell will testify straight to the CEO and be accountable for worldwide trade expansion, sales, marketing, product line administration and after-sales facility actions in the Company's crucial Power Products markets of Heavy Duty Motive, Material Handling and Backup Power.

Rob Campbell acknowledged, "I am thrilled to rejoin the fuel cell industry at this exciting time. I am particularly proud to join the Ballard team. Ballard has strong strategic positioning, leading technology and products, tremendous brand equity, business model diversification, and improving financial performance. I look forward to accelerating Ballard's business as we continue our progress toward commercial scaling and profitability."

Mr. Campbell was most newly President and CEO of SoloPower Systems, Inc., an innovative Portland, Oregon producer of photovoltaic expertise. Before SoloPower his job comprised: SVP of Business Development at Energy Conversion Devices and Solar Integrated Technologies in the U.S.; EVP of Sales and Marketing at Hydrogenics in Ontario, Canada; leading management positions at numerous construction and power generation businesses in Ontario, Canada. 

Mr. Campbell gained a Bachelor of Science degree in engineering at Queen's University and an MBA in finance and marketing at York University's Schulich School of Business. He is a qualified Professional Engineer with the Professional Engineers Association of Ontario. 

Ballard Power Systems delivers clean energy products that lessen client expenses and perils, and aids clients resolve tough technical and commercial trials in their fuel cell programs.