ZURU Wins Popular Outdoor Toy of the Year Prize for Worldwide Kick-Starter Phenomenon, Bunch O Balloons; Bunch O Balloons is the best-selling toy in the Outdoor & Sports Toys Supercategory in 2016



NEW YORK, February 19, 2017: ZURU™, the quickest expanding global toy company in the U.S., obtained the significant Toy of the Year (TOTY) prize in the Active/Outdoor Toy group for the worldwide kick-starter phenomenon and novel water balloon line, Bunch O Balloons. Toy Industry Association's Annual Toy of the Year Awards celebration took place on Friday, February 17, 2017, in New York City.

"We are thrilled to be recognized with the Outdoor Toy of the Year Award by the toy industry and families across the U.S.," revealed Nick Mowbray, President, ZURU, adding, "We all believed Bunch O Balloons was an amazing product, but never imagined it would become a global phenomenon. A combination of innovative design, production automation, engineering excellence and best-in-class marketing has made Bunch O Balloons a staple of summer fun for families, with 2.3 Billion individual balloons popped worldwide!"

Mowbray further stated, "We are grateful for the support of the U.S. toy industry and our retail partners, as well as the worldwide ZURU team, who have put their heart and soul into making the company a success. We look forward to developing more toys that excite, energize and engage children all over the world!"

Bunch O Balloons generates above 100 water balloons in 60 seconds with a patented and novel pattern and is the best-selling toy in the Outdoor & Sports Toys Supercategory in 2016 as stated by NPD. ZURU intends to construct on the accomplishment of the line with thrilling new presentations, comprising the first approved line, Bunch O Balloons Minions in 2017, and additional product novelties for 2018.
Along with Bunch O Balloons, ZURU's collection comprises best-selling owned products, Hamsters In A House, X-Shot, Micro Boats as well as Robo Alive, and well-liked authorized products for example Minions, Finding Dory and Tsum Tsums. 

The TOTY Awards are regarded as the "Oscars" of the toy industry, acknowledging companies as well as products for their stupendous act the preceding year. Victors are selected by means of an amalgamation of votes from venders, scribes, customers as well as followers of the Association.

Beginning from roots opening in Cambridge, New Zealand in 2004, ZURU has rapidly become the quickest expanding global toy company in the U.S. market. The company has thrived since its insignificant commencements in a garage, and the company nowadays boasts of of 500 team members concentrated on developing the ZURU brand across the world, with factories producing only ZURU items and utilizing over 7000 operators. ZURU products are supplied and promoted in 121 nations globally and can be located in nearly all key stores. Propelled by novelty and marketing, ZURU endeavors to generate a standard of brilliance in its product engineering, selling and delivery exercises. For additional facts log on to www.ZURU.com

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