Tourism Industry Assembles in Victoria Aspiring to Develop on Record-setting Results



VICTORIA, February 20: A large number of travel operators, destination marketing companies and segment organizations will assemble over the progression of three days (Feb. 22-24) as the BC Tourism Industry Conference starts in Victoria this week.

Presented by the Tourism Industry Association of BC (TIABC), the yearly meeting commenced over 20 years before to bring representatives collectively to study, expand trade connections, face topics and commemorate accomplishment, the latter of which is a large component of this year's episode.

"In most regions of the province, tourism has set new records for revenues, visitation and other key measures three years running," revealed TIABC Board Chair Jim Humphrey, adding, "British Columbia's visitor economy stands on its own as one of the province's leading business sectors. At some $15+ billion in revenue, we know that BC Tourism matters."

The meeting commences on Wednesday, February 22nd with TIABC's Town Hall where the organization will inform representatives on its travel encouragement attempts and enable talks with industry frontrunners on the trials and prospects confronting the industry. Subsequent to the Town Hall, post-secondary student victors of provincial showdowns will reveal their tactical view and demonstration abilities to a live industry onlookers to ascertain the final victor of The Winning Pitch competition. The inaugural greeting follows at the Songhees Wellness Centre to commemorate the 20th anniversary of Aboriginal Tourism B.C.

Other meeting highlights comprise a crucial demonstration by social media expert Sunny Lenarduzzi who was chosen as one of BC Business Magazine's Top 30 Under 30 leaders. Respectable Shirley Bond, Minister of Jobs, Tourism & Skills Training, will also speak to representatives at lunch on Thursday.

Conference representatives will pick from numerous simultaneous workshops planned to replicate numerous constituents of the #BCTourismMatters theme. Themes comprise wine as well as food travel, film travel, describing fiscal effect, employment solutions, BC's Ale Trail, emergency planning, event marketing, the prospect of YVR, exploration tourism, functioning with local First Nations and social media. The meeting ends with an exceptional demonstration by Toronto-based narrator Jowi Taylor whose acoustic guitar was created from over 60 fragments of Canadian history together with the late Prime Minister Pierre Trudeau's canoe paddle. Jowi's performance will conclude in a distinctive presentation by renowned blues artist Jim Byrnes.

The Tourism Industry Association of BC (TIABC) gives encouragement to the welfares of British Columbia's $15+ billion travel economy. As a nonprofit travel industry organization, TIABC functions collaboratively with its members - private segment travel companies, industry alliances and destination marketing organizations - to guarantee the finest working atmosphere for an economical travel industry.

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