SUNNYVALE, Calif. September 12: As component of a key
platform extension of its ExpressPlay media monetization platform, Intertrust
Technologies Corporation unveiled ExpressPlay CA™, a novel Conditional Access
System (CAS) for smart gadgets. Constructed on the open standards-based Marlin
DRM engine, ExpressPlay CA offers an up-to-date, exceedingly proficient and gainful
CA system for TV network operators as well as broadcasters.
Different from conventional CA systems that are cumbrous as
well as high-priced, ExpressPlay CA utilizes the similar content safeguard
engine as the ExpressPlay Marlin DRM profile. This permits an operator to benefit
together broadband and broadcast gadgets with the similar content fortification
software. The expertise functions whether or not a gadget is linked to the
Internet, and provides content as well as entitlement privileges over the
broadcast channel.
“For years, broadcasters and network TV operators were
gatekept by conditional access providers who dictated onerous pricing and
business terms in exchange for restrictive content protection, while Internet
TV operators used cheap, efficient DRM sourced from multiple parties,” revealed
Talal G. Shamoon, Intertrust’s chief executive officer, adding, “ExpressPlay CA
unites the best of both worlds – efficient, cost-effective CAS that performs
better than traditional conditional access systems for a fraction of the price.
ExpressPlay uses broadband-style technology for broadcast, bringing CAS into
the 21st century.”
ExpressPlay CA sustains top content supply models for
example pay-per-view, on-demand, and time-boxed channels. When employed in accord
with ExpressPlay DRM, it can back complex multi-gadget content distribution and
gadget-to-gadget streaming.
“Broadcasters and Pay TV operators in Europe have waited for
years for a single solution that meets all of their content protection needs,” revealed
Alberto Sigismondi, chief executive officer of Italy’s Tivù, the parent enterprise
of TivùSat and TivùOn!, adding, “We expect technologies like ExpressPlay CA to
improve margins and revolutionize the way we protect and manage our valuable
content.”
ExpressPlay CA does not need devoted customer hardware to function
and broadcasters can utilize their existing head-end infrastructure.
ExpressPlay CA sustains DVB Simulcrypt and can be used together with other provisional
access systems if required. The expertise is furthermore totally attuned to
HbbTV, and offers a comprehensive open standards solution for adopters.
With both broadcasters and over-the-top TV contributors keen
to present UHD content, ExpressPlay CA and ExpressPlay DRM together offer a steady
solution to sustain a content owner’s necessities for safeguarding UHD content.
Intertrust offers reliable computing products as well as facilities
to top worldwide businesses – from mobile and CE creators and service contributors
to business software platform firms. These products comprise the globe’s top
digital rights administration, software interfere endurance and privacy- guided
data platforms for AdTech, DNA storage, and IoT.
Established in 1990, Intertrust is centered in Silicon
Valley, with regional workplaces in London, Tokyo, Seoul and Beijing. The
Company has a tradition of creation, and its vital contributions in the spheres
of computer safety and digital reliance are universally acknowledged.
Intertrust possesses hundreds of patents that are crucial to Internet safety, reliance,
and privacy management constituents of operating systems, reliable mobile code
and networked operating settings, web facilities, as well as cloud computing. Other
statistics are obtainable at intertrust.com.
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