Fresh Study Divulges Effect of False UX on Website Ad Revenue



CARLSBAD, Calif. September 18: Specific thrilling fresh study has surfaced for online publishers about the outcome that customer conduct has on digital ad profits. The fact was encapsulated by Ezoic, an experimenting and machine knowledge platform for digital publishers. The fresh study implies that enhancing several website visitor intent metrics may present substantial fiscal advantages to digital publishers over time.

New Ezoic reviews have revealed that real customer objective may have a much more vital effect on ad profits than the customary customer know-how metrics.  "Metrics like bounce rate, session duration, and pageviews per visit have a direct correlation to revenue, but they can be manipulated or misleading. When we are able to measure when visitors are genuinely engaged in the content, we see improvements in ad earnings," observed Ezoic Data Scientist, Dr. Greg Starek.

"The traditional metrics publishers have used to determine if users are having good or bad experience aren't telling the whole truth. We've witnessed a phenomenon that we call Fake UX. It's essentially the artificial inflation of these common user experience metrics, and it has a negative impact on revenue," Starek added.

Ezoic CCO, John Cole, divulged that advertiser metrics similar to average click-through-rates, viewability proportions, and promotion act metrics are regularly undesirably influenced by Fake UX. "Fake UX hurts these metrics and publishers see a decrease in overall session earnings over time," revealed Cole.

"Publishers are doing everything they can to improve the way visitors engage with their content. This is where testing becomes critical, because we've seen a lot of damage done by publishers to their own digital properties. Unfortunately, if you don't fully-understand how visitor behavior impacts revenue, even sophisticated testing could lead you in the wrong direction long term," asserted Chief Customer Officer, John Cole.

The fresh study implies that assessing commitment metrics similar to navigation rebounds, commitment time, and engaged pageviews per visit present augmented understanding into how visitors network with content. "Being able to measure the difference between when a visitor is reading content versus waiting for a page to load, or navigating to a new page that they want to visit versus accidentally swiping to another page on a mobile device, for example, is actually critically important," revealed Dr. Starek. Conventional metrics do not at all times display this type of granularity as stated by Ezoic's study group.

This fresh statistics is incorporated in some new case studies obtainable on Ezoic's website. Publishers who are concerned in studying commitment metrics on their site and analyzing how diverse website features influence them, can commence by joining the Ezoic platform. "We built Ezoic so that publishers could stop guessing about this kind of stuff. The data is there to test so that publishers can deliver all visitors better experiences. We simply want to help publishers leverage that information in an actionable way," Cole furthermore stated.

Ezoic is a prize-gaining machine knowledge platform for online publishers.  Ezoic permits any web publisher to routinely augment customer knowledges for each visitor; utilizing simulated aptitude to adapt every website knowledge to every kind of visitor.  Ezoic has its headquarters in San Diego CA with a workplace in Newcastle and London, U.K.  The business functions with tens of thousands of online publishers as well as websites that influence billions of visitors each month.

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