Accenture Procures Clearhead to Facilitate Brands Enhance the Efficiency of their Digital Client Experiences



NEW YORK, July 12: Accenture has procured Clearhead, the digital optimization enterprise, located in Austin, Texas, to fortify the personalization facilities of Accenture Interactive.
Clearhead aids brands unceasingly check, reshape as well as customize digital client understandings and digital products to enhance business consequences. This is turning out to be a crucial ability for enterprises to contest with digital native companies that pursue to enhance every feature of the client understanding by means of nonstop research and analysis.

With a squad of over 70 people, Clearhead allows products to attain trade effects through enhancing noteworthy digital marketing, retailing, transactions, and facility experiences. Utilizing a branded data-propelled approach, Clearhead defines where enhancing knowledges and digital product aspects may bring about substantial expansions. It then sets up A/B or multivariate assessments to authenticate these theories, examines the outcomes, and reshapes understandings for what functions best for clients.

Clearhead has aided in excess of two dozen venders and products, comprising a worldwide apparel product for which it created and tried easier techniques for customers to generate an online store account. This caused a nearly 20% upsurge in account registration. For a domestic appliances enterprise, Clearhead created an online product designer and recommender which is built on statistics and research and considerably augmented order alteration charges on the customer’s website.

“Experience is the new battleground in the digital world and brands need to continuously optimize it across the entire customer journey,” revealed Glen Hartman, head of Accenture Interactive North America, adding, “At Accenture Interactive, we’re laser focused on creating the best customer experiences for our clients and we’re excited about Clearhead boosting our personalization business with their experimentation and personalization capabilities.”

“Brands are beginning to realize that experimentation is the new normal and has to be core to their culture, capabilities, and operations in order to offer engaging digital experiences,” stated Jeriad Zoghby, worldwide personalization lead, Accenture Interactive, adding, “There’s tremendous potential in this market as some clients are looking to increase the tests they run by a factor of ten year over year. Brands are recognizing that this is the only way to compete with the experiences digital native companies provide. With Clearhead’s talent and methodology, we can help brands achieve their ambitious goals.”

“Clearhead and Accenture Interactive share the belief that continuous experimentation is key to providing the best digital customer experiences and digital products,” revealed Matty Wishnow, founder and CEO of Clearhead, adding, “We’re excited about how Accenture Interactive works with clients, using agile tools in a collaborative environment to give them the ability to become more user-focused and nimble. Together, we will scale our optimization capabilities and add more value for brands.”

Clearhead’s abilities in customer knowledge solutions contain Adobe Target, Oracle MaxymiserTM and Monetate. The enterprise is also the leading Solution Partner of the Year of Optimizely.

With its head office in Austin, Clearhead also has workplaces in Cincinnati, Ohio and, most newly, London. Clearhead has been termed as one of the swiftest expanding enterprises in Central Texas for the preceding two years and one of the finest locations to work in the expanse in 2016 by the Austin Business Journal.

The procurement boosts the complete set of digital client transformation facilities Accenture Interactive delivers to topmost marketing officers and leading digital officers, from resourceful to expertise, covering experience design, promotion, content and commerce.



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