Intertrust Unveils ExpressPlay CA – Tough, Economical Conditional Access for Contemporary Broadcast Systems



SUNNYVALE, Calif. September 12: As component of a key platform extension of its ExpressPlay media monetization platform, Intertrust Technologies Corporation unveiled ExpressPlay CA™, a novel Conditional Access System (CAS) for smart gadgets. Constructed on the open standards-based Marlin DRM engine, ExpressPlay CA offers an up-to-date, exceedingly proficient and gainful CA system for TV network operators as well as broadcasters.

Different from conventional CA systems that are cumbrous as well as high-priced, ExpressPlay CA utilizes the similar content safeguard engine as the ExpressPlay Marlin DRM profile. This permits an operator to benefit together broadband and broadcast gadgets with the similar content fortification software. The expertise functions whether or not a gadget is linked to the Internet, and provides content as well as entitlement privileges over the broadcast channel.

“For years, broadcasters and network TV operators were gatekept by conditional access providers who dictated onerous pricing and business terms in exchange for restrictive content protection, while Internet TV operators used cheap, efficient DRM sourced from multiple parties,” revealed Talal G. Shamoon, Intertrust’s chief executive officer, adding, “ExpressPlay CA unites the best of both worlds – efficient, cost-effective CAS that performs better than traditional conditional access systems for a fraction of the price. ExpressPlay uses broadband-style technology for broadcast, bringing CAS into the 21st century.”

ExpressPlay CA sustains top content supply models for example pay-per-view, on-demand, and time-boxed channels. When employed in accord with ExpressPlay DRM, it can back complex multi-gadget content distribution and gadget-to-gadget streaming.

“Broadcasters and Pay TV operators in Europe have waited for years for a single solution that meets all of their content protection needs,” revealed Alberto Sigismondi, chief executive officer of Italy’s Tivù, the parent enterprise of TivùSat and TivùOn!, adding, “We expect technologies like ExpressPlay CA to improve margins and revolutionize the way we protect and manage our valuable content.”

ExpressPlay CA does not need devoted customer hardware to function and broadcasters can utilize their existing head-end infrastructure. ExpressPlay CA sustains DVB Simulcrypt and can be used together with other provisional access systems if required. The expertise is furthermore totally attuned to HbbTV, and offers a comprehensive open standards solution for adopters.

With both broadcasters and over-the-top TV contributors keen to present UHD content, ExpressPlay CA and ExpressPlay DRM together offer a steady solution to sustain a content owner’s necessities for safeguarding UHD content.

Intertrust offers reliable computing products as well as facilities to top worldwide businesses – from mobile and CE creators and service contributors to business software platform firms. These products comprise the globe’s top digital rights administration, software interfere endurance and privacy- guided data platforms for AdTech, DNA storage, and IoT.

Established in 1990, Intertrust is centered in Silicon Valley, with regional workplaces in London, Tokyo, Seoul and Beijing. The Company has a tradition of creation, and its vital contributions in the spheres of computer safety and digital reliance are universally acknowledged. Intertrust possesses hundreds of patents that are crucial to Internet safety, reliance, and privacy management constituents of operating systems, reliable mobile code and networked operating settings, web facilities, as well as cloud computing. Other statistics are obtainable at intertrust.com.

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