FITAID Recommences Collaboration with Top Endurance Brand Spartan in US and Canada for Multi-Year Term LI
BOSTON, Feb. 5: FITAID, the recovery beverage of LIFEAID Beverage Co. has revived its collaboration with Spartan®, the globe's top endurance sports and wellness product, sustaining its position as the "official Recovery Beverage" of Spartan North America, as component of a multi-year agreement. "Spartan athletes have long-come to know and love cracking open a FITAID when they reach the finish line as the first step to their recovery," said Spartan's Vice President of Global Partnerships, Ian Lawson. "Our community relies on FITAID more than ever to fuel a clean recovery from training day to race day. We're excited and honored to continue our FITAID partnership for years to come – they have been with us from the beginning and are truly part of the Spartan family." As part of the multi-year partnership, FITAID will be served to all racers after they cross the finish line at scheduled 2021 Spartan events in the US and Canada to aid in re...