Kantar Unveils the Commencement of #PlanetY, a Thorough Research on Youth Furnishing Actionable Visions to Engage With Centennials & Gen Z
Mumbai, Maharashtra, India Kantar, the globe's top data, insights and consulting company has in recent times started #PlanetY, a study giving a thorough understanding of the behaviours, values and approaches of present day youth. The research reveals enhanced visions of two generations – Centennials and Millennials; based on comprehensive interviews with over 7500 upmarket youngsters (15-29-year olds) across metros and mini metros. Foremost client segmentation and communication planning gadget that will assist marketers to design focused communication plans while reaching out to the Youth Marketers can flawlessly comprehend the lifestyle, behaviours and the digital life of present day Youth which will assist in engaging with this segment of clients in their own language #PlanetY deals with numerous aspects of their personality varying from their approaches & behavior, digital talent, shopping behaviour, leisure & lifestyle, en...
