Facebook Appears as Foremost News Source As stated by Yearly Worldwide Ogilvy Media Influence Review

NEW YORK, June 19: Review results publicized from Ogilvy Media Influence's yearly worldwide study of above 250 reporters and editors recognized Facebook as the number one concierge for news, displacing legacy customary media sources and considerably outdoing other social systems/digital platforms similar to Google as well as Twitter. The one difference that stood out was the reversed consequences between EMEA and Asia Pacific. Undertaken by Ogilvy Media Influence squad participants in 22 workplaces throughout North America, EMEA and Asia Pacific, the study furthermore exposed that print media is steering the method with positively adjusting in the digital sphere throughout all geographies.

"Our survey demonstrates that new technology and digital media advancements are changing how we consume news," revealed Jennifer Risi, Worldwide Chief Communications Officer at Ogilvy,

The 2017 Ogilvy Media Influence worldwide study furthermore discovered that digital storytelling and mobile gadgets are developing as development propeller with most journalists [34%] considering that digital platforms – for example live video and podcasts – give the biggest expansion chance for news organizations to reinvent today's customary industry media type.

    Facebook is the top concierge for news [39%], nudging out legacy customary media sources [32%] and considerably outdoing other social networks/digital platforms similar to Google [15%] and Twitter [4%]. Nonetheless, on a local level, one can see differences in EMEA [60%] as well as Asia Pacific [22%].

    In total, print media [40%] is regarded as the platform most effective in adjusting to the digital sphere with minor provincial dissimilarities. North America [45%], Asia Pacific [43%] and EMEA [32%].

    Journalists globally understand digital platforms [34%] and smartphones and/or mobile gadgets [26%] as opportunities to alter news writing in a mobile era. Other growing expertise, similar to virtual reality [9%] and artificial intelligence [7%] have yet to significantly reverberate with media.

    Combination of earned media [40%], social media [27%] and influencer engagement [13%] is most efficient for propelling brand status and effect throughout all geographies.

The yearly worldwide media review steered by the Ogilvy Media Influence workforce is swiftly becoming an enthusiastic industry means. The consequences being revealed throughout the 2017 Cannes Lions International Festival of Creativity characterize the first half of the review. Ogilvy will publicize outcomes from the second half of the study later this year.

variednews: Twitter is the Key Social Media System for Global ...

variednews: Twitter is the Key Social Media System for Global ...: NEW YORK, May 31: Pope Francis is the most appreciated global frontrunner on Twitter with a collective total of 33,716,301 fans on his...

Twitter is the Key Social Media System for Global Frontrunners, Pope Francis is the Most Liked Study Reveals

NEW YORK, May 31: Pope Francis is the most appreciated global frontrunner on Twitter with a collective total of 33,716,301 fans on his nine language accounts, up ahead of U.S. President Donald Trump with 30,133,036 admirers and Indian Prime Minister Narendra Modi with 30,058,659 supporters, as stated by Burson-Marsteller's Twiplomacy analysis, a yearly worldwide review of how global front-runners, governments and worldwide organizations utilize social media.

Twitter is the key social network utilized by 276 heads of state and government, and foreign ministers, in 178 nations, on behalf of 92 percent of all United Nations (UN) associate states. Facebook is the second-most utilized social platform by global frontrunners, with 169 governments having created official pages. Nonetheless, global frontrunners possess, on average, twice as numerous supporters on their Facebook pages as fans on Twitter. Data for Twiplomacy, which updated the evaluations about Facebook, Instagram, Snapchat and Periscope, was taken in May 2017 utilizing Burson-Marsteller's exclusive Burson tools, CrowdTangle.com and Twitonomy.com.

President Trump is amongst an extremely lesser set of frontrunners who run their own Twitter accounts, and his tweets have produced 166 million communications (likes and retweets) over the preceding 12 months – comprising the almost four months since he was confirmed as U.S. President – nearly five times as numerous as Modi with 35 million communications.

Saudi Arabia's @KingSalman is the most successful global frontrunner on Twitter centered on the average number of retweets for every new tweet. Of his ten tweets over the preceding year, King Salman has obtained an average of 147,456 retweets. President Trump's private Twitter account, @realDonaldTrump, is the second-most successful Twitter account of any global frontrunner, with an average of 13,094 retweets per tweet. Pope Francis is in third position, with 10,337 average retweets per tweet.

President Trump's unconventional usage of Twitter throughout the U.S. presidential voting fight, and particularly since taking office, has left many governments throughout the world speculating if - and how - they should participate with @realDonaldTrump on Twitter. Several frontrunners, for example Prime Minister Justin Trudeau of Canada and Pope Francis, have sub-tweeted President Trump without openly stating him by name. Just three global frontrunners have addressed @realDonaldTrump openly on Twitter to reproach his strategies, comprising Mexican President Enrique Pena Nieto; Hilda Heine, the President of the Marshall Islands; and Ricardo Rosselló, the Governor of Puerto Rico.

variednews: San Francisco Keeps Chief Spot in A.T. Kearney Glo...

variednews: San Francisco Keeps Chief Spot in A.T. Kearney Glo...: CHICAGO, May 31: For the third successive year, global management consulting company A.T. Kearney has termed San Francisco as the top ...

San Francisco Keeps Chief Spot in A.T. Kearney Global City Outlook, New York Regains Leading Spot from London in Global Cities Index

CHICAGO, May 31: For the third successive year, global management consulting company A.T. Kearney has termed San Francisco as the top city in the company's yearly Global Cities Outlook. In the Global Cities Index, New York re-claimed the chief spot from London. Taken collectively, the Global Cities Outlook and Global Cities Index encompass Global Cities 2017.

"The Outlook and Index provide a compelling look at 128 of the world's leading cities, as well as those that are poised to make a significant impact," stated Mike Hales, A.T. Kearney partner and co-leader of the study, adding, "There were several geopolitical events this year that profoundly impacted cities around the world and that we anticipate will have a hand in shaping future rankings. These include the U.K.'s Brexit vote, elections in France and Germany, as well as the U.S. presidential and congressional elections. All are significant global players and merit close attention in the coming months. Our historical database also gives a comprehensive look at which cities are wise investment decisions for corporate leaders, as well as those primed to make significant progress."

The Global Cities Outlook appraises a city's forthcoming prospective. A frontrunner in patents per capita, and owning an extraordinary degree of private asset and incubators, San Francisco secured the chief spot in the Global Cities Outlook.

Over the preceding two years, Paris has persisted to enhance its position in the Outlook and is currently contesting San Francisco and New York City, chiefly driven by material upsurges in foreign direct investment (FDI) and reasonable infrastructure enhancements. This is the third year for the Outlook. It assesses the prospective of 128 cities centered on the rate of alteration in 13 top metrics across four extents: personal comfort, finances, novelty, and authority.

The Global Cities Index surveys the present accomplishment of cities. This year, New York and London get the number one and two spots, correspondingly, as the globe's most international cities on the company's 2017 Global Cities Index. The chief two spots on the Index characterize a turnaround of last year's discoveries.

This is the seventh version of the Index, which was primarily commenced in 2008. It surveys the present accomplishment of cities centered on 27 metrics covering five crucial proportions: commercial action, human capital, information give-and-take, cultural experience, and political commitment. The Index delivers understandings into the present worldwide reach, accomplishment, and degree of expansion of the globe's leading cities.

In this year's Index, along with six of the preceding seven Indexes, New York gained the chief spot. New York regained the first-place position essentially because of a robust functioning in information give-and-take and a greater position than London in political commitment and guidance for economics. London has also undergone a more considerable reduction in business action since 2016.

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