Wego Unveils ShopCash, an Online Shopping Cashback Rewards and Deal Discovery App for the MENA Market

DUBAI, UAE, March 1; Wego, the biggest online travel marketplace across the MENA area, revealed the unveiling of ShopCash, an online shopping cashback and deal discovery app for Middle East clients. ShopCash is available today for download from the iOS App Store, Google Play Store. ShopCash users will earn instant cashback for online purchases made with hundreds of popular merchants across the Middle East and gain access to exclusive deals and discounts. Cashback automatically accumulates in a user's ShopCash wallet with every purchase and can periodically be withdrawn into a user's bank account or via other pay-out methods. ShopCash users will also be able to redeem cashback for air tickets and hotel stays with Wego or for purchases or gift cards with other partner merchants. "Nobody in the Middle East has done much travelling over the last year but because of social distancing measures we are all spending more time and money online than ever before." said Mamoun Hmedan, Managing Director, MENA and India, Wego. "It's been a tough year for many, and we know how gratifying it is to get something back. ShopCash gives you real money back into your account for the online purchases that you make. For every brand, for every deal, even on top of the merchant's discount, so basically it's a deal on another deal." According to a recent study by Kearney, the GCC e-commerce market value in 2020 had reached $24 billion. The pandemic has driven a rapid acceleration in e-commerce adoption by Middle East consumers that has been matched by more merchants investing in e-commerce platforms and digital marketing capabilities. "The response from the merchants that we've approached has been overwhelmingly enthusiastic", commented Craig Hewett, Wego Co-Founder, Wego. "Everybody from global e-commerce giants to regional champions to local niche specialists have immediately seen the value of participating in ShopCash and I'm pleased to say that we have a long back-log of merchants to integrate in the weeks and months ahead." Merchants participating in ShopCash at launch include Amazon, AliExpress, GearBest, iHerb, H&M, Mumzworld, Mothercare, Mamas & Papas, Banggood, Styli, Nike, Ounass, Pottery Barn, GAP, The Luxury Closet, SharafDG, Bath & Body Works and Wego where users will earn cashback on flight and hotel purchases. New merchants are being added each week.