Supermodel and Actress Christie Brinkley Teams upo with SBLA Beauty Inc, Extending Company Reach

DELRAY, Fla., Feb. 24: SBLA Beauty, the skincare company 'where science meets beauty' presents exclusive solutions for the renewal and rejuvenation of youthful skin, reveals the addition of beauty icon and entrepreneur Christie Brinkley to its ownership squad, who will partner with beauty stalwart and CEO Randi Shinder. Famous for its expertise-propelled, non-invasive solutions for the neck, chin, jawline, face, decolletage and lips, SBLA transformed the market with the release of the Original Neck Chin and Jawline Sculpting Wand. The three-time sell-out product has assisted in the appearance of over 200,000 mature necks globally and its most recent release, the Neck, Chin and Jawline XL, is the only non-surgical gadget to incorporate proprietary, clinically-proven fat burning expertise. The serums are provided via airless, anti-microbial applicator wands, presenting long-lasting usage with measured doses. Shinder has built a passionate and instinctual career founded in identifying white spaces within the beauty industry and developing products that meet those needs. Similarly, Brinkley, who has been known for many things in her career -- from her big-screen debut to her iconic cover photoshoots -- is a passionate advocate and active investor when it comes to her business ventures. "The beauty industry is filled with promises of eternal youth and a pool of products claim to grant those wishes. But no one had anything for the neck, chin and jawline that actually worked. The instant my close circle of friends and I tried the Original Neck Wand, we saw results -- I would think it was unbelievable if I didn't experience it myself," said Brinkley. "I'm passionate about finding products that make a difference. I knew that the SBLA approach was perfectly in sync with my philosophies and getting the affordable, non-invasive solutions into the hands of women and men, especially at a time when people are taking more and more Zoom calls and can't make it out of the house for treatments, was something I could help with and support." SBLA, previously known as Spencer Barnes LA, started with a promise to improve the appearance of the neck without invasive products, but since its explosion in the marketplace, has grown well beyond that signature product. The neck wand's new XL formulation has proprietary topical fat burning technology that works overnight to burn fat, build collagen, regenerate cells, minimize lines and wrinkles and re-sculpt the chin, jawline, neck and decolletage. The company transitioned to SBLA to better showcase its commitment to the science behind the products and its expanding portfolio of clinical skincare. "At SBLA, our mission is to deliver products that women want but cannot find. We were so thrilled to learn about Christie's passion for our products because not only is she a legend in the beauty industry, but she truly shares the same mindset that we have in making a difference in the lives of women and men and the new vision of the company," said Shinder. "This equity partnership is a demonstration of our unique place with consumers and the desire for women to feel their best without anything invasive or painful. As women ourselves in our 50s and 60s we have a shared perspective on and respect for this market need. We are ecstatic to be able to provide additional real solutions for unaddressed problems.