Revlon Unveils LIVE BOLDLY Promotion

NEW YORK, January 24: Revlon has unveiled its recent Live Boldly promotion in New York City, presenting four new Global Ambassadors, who join legendary actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam as well as Raquel Zimmermann were selected to represent Revlon's novel promotion platform since they exemplify what it is to "Live Boldly."

As a leading model as well as advocate, Graham has utilized her personality and opinion to contest traditional views and encourage women everywhere. Her confidence, concern and power have altered the industry's viewpoint by generating a more comprehensive explanation of beauty.

"I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change," revealed Graham. "To 'Live Boldly' is the mantra of my life. Every day in the mirror I say to myself, 'I am bold, I am brilliant, I am beautiful,' and together with Revlon, we can inspire all women to do the same."

Aboah, Hammam as well as Zimmermann are each stimulations in their own right and typify numerous crucial features of what it signifies to "Live Boldly." Aboah was in recent times named Model of the Year by The British Fashion Council, and in 2015 she created Gurls Talk, an online community devoted to giving girls a platform to reveal their stories, authorizing them via a larger community. As a leading African-Arabic model, Hammam has adorned numerous magazine covers and is a feature on fashion runways throughout the globe. A Brazilian-born cover and runway model and environmentalist, Zimmermann was located by a scouting agency at the age of 14 and was specified by VOGUE Paris as one of the "30 models of the 2000s."

"Revlon gives us a platform that allows us to be accessible to all different types of women," stated Aboah. "To me, 'Living Boldly' means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself."

Revlon's Live Boldly multi-media platform forces social, digital and in-person communications to participate, boost and authorize women via community building, catalytic understandings and stimulating exchanges.

A top American beauty product, Revlon was created in 1932 with innovative opaque nail enamel. Nowadays the brand is considered as worldwide beauty frontrunner, trendsetter and color specialist, offering customers in over 150 nations a variety of great quality color cosmetics, under foremost franchises comprising ColorStay, Super Lustrous, Revlon Ultra HD and PhotoReady. The brand has a gorgeous tradition in hair color and care, comprising ColorSilk, the top consumer hair color brand in the US.  Revlon also presents an extensive variety of tools for beauty and nail.  Revlon aids professional hair stylists and colorists with the Revlon Professional line, presenting hair color, hair care and styling products under the Revlonissimo, Nutri Color Crème, Young Color Excel, Be Fabulous, UniqOne, as well as Equave franchises.  Revlon Professional furthermore presents progressive education to aid salon experts around the globe alter their customers to appear their very best.  With a long-standing assurance to women's advancement, health and comfort, the brand has past of raising funds and responsiveness for women's topics via signature programs like the Revlon Run Walk as well as The Revlon Million Dollar Challenge.