variednews: variednews: Vitek IP Announces the Availability of...

variednews: variednews: Vitek IP Announces the Availability of...: variednews: Vitek IP Announces the Availability of the Locatio... : PORTLAND, OR, UNITED STATES, July 5: Vitek IP, LLC announced that the...

variednews: Vitek IP Announces the Availability of the Locatio...

variednews: Vitek IP Announces the Availability of the Locatio...: PORTLAND, OR, UNITED STATES, July 5: Vitek IP, LLC announced that they are the exclusive representative to sell the patent portfolio of W...

Vitek IP Announces the Availability of the Location-Aware IoT Patent Portfolio

PORTLAND, OR, UNITED STATES, July 5: Vitek IP, LLC announced that they are the exclusive representative to sell the patent portfolio of WiSilica, creators of the world’s first location-aware Internet of Things (IoT) platform. The Location-Aware IoT patent portfolio contains 19 patents within 19 patent families and covers early IoT network and tracking technology. Established by Bluetooth industry veterans, the pioneering WiSilica platform integrated control, sensing and location features. Key patents within the portfolio are applicable to hygiene compliance, personal health management, remote patient monitoring, smart lighting, and asset tracking. The breadth and applicability of the patent portfolio reflects WiSilica’s early entry as the first location-aware IoT platform. One key patent claim in the Location-Aware IoT patent portfolio is directed to a network of sanitation devices. Users are tracked using mobile tags and device activation is associated with each user to verify that use complies with health and safety protocols. The patent claims are used by all sanitization companies where hygiene compliance is required, such as hospital and care facilities and food retail. A second key patent claim describes a connected personal health management device which gathers and displays vital signs. The device includes motion tracking and access to voice and data networks. Many major connected watches and health wristbands utilize the patent claims. The patented technology is also used by personal health management solutions for in-home and hospital care, including remote patient monitoring. Another key patent is directed to a building automation system. Using a network of smart lighting devices, mobile tags on assets can be tracked throughout the facility. Several commercial solutions use the patent claims to gather and process location data from a meshed network of lights. Vitek IP has developed claim charts outlining the use and value of the technology within the patents. The Location-Aware IoT patent portfolio offers a unique opportunity for a company to acquire a pioneering industrial IoT patent portfolio in a multi-billion-dollar market. The patented technology was developed by industry veterans and is applicable to many location-aware solutions commercially available today. Offers for the patent portfolio will be reviewed as they are received. The patent owner will prioritize timely offers as early as Q3 2022. To receive an overview of the portfolio or detailed market materials, contact us via email at info@vitek-ip.com. About Vitek IP, LLC. Founded by a team with over four decades of experience in IP and tech, Vitek’s patent consultancy, brokerage group, and research organization provides clients exceptional guidance navigating the patent landscape. Vitek team members have developed and managed hundreds of patent transaction engagements for the world’s largest telecommunications, software, and computer companies.

variednews: variednews: Verve Group Acquires Dataseat

variednews: variednews: Verve Group Acquires Dataseat: variednews: Verve Group Acquires Dataseat : CARLSBAD, CALIFORNIA, UNITED STATES, July 5: Verve Group, a global consumer-first advertising ...

variednews: Verve Group Acquires Dataseat

variednews: Verve Group Acquires Dataseat: CARLSBAD, CALIFORNIA, UNITED STATES, July 5: Verve Group, a global consumer-first advertising suite and a part of Media Games Invest, toda...

Verve Group Acquires Dataseat

CARLSBAD, CALIFORNIA, UNITED STATES, July 5: Verve Group, a global consumer-first advertising suite and a part of Media Games Invest, today announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company that provides app developers with the ability to manage in-house mobile app campaigns. Dataseat relies on artificial intelligence and uses contextual signals—without any reliance on device IDs–to give advertisers full control, transparency, and adaptability over their campaigns. The company was founded by David Philippson and Paul Hayton, two industry veterans who previously founded Ad-X Tracking (one of the first mobile measurement partners) before selling it to Criteo in 2013. Following their successful time with Criteo, they wanted to start a business that brought more transparency to the market, which led to the creation of Dataseat. "Dataseat has transformed how app developers and agencies can take their programmatic advertising in-house, with complete control and transparency, and can leverage programmatic as a strategic advantage,” said Sameer Sondhi, co-CEO of Verve Group. “Dataseat has exhibited bona fide expertise working with gaming companies, and that sweet spot dovetails with Verve Group’s growing strength of integrating the worlds of gaming and advertising, together. Working with Dataseat will allow us to accentuate this opportunity so our clients will benefit.” Sondhi noted that Dataseat shared Verve Group’s belief that the future of DSP’s includes having an SDK install base to allow for more creative control and stronger contextual signals for optimization. “Dataseat being aligned with Verve Group enhances a vast global SDK install base found within our companies, Smaato and Hybid SDK,” Sondhi said. “It’s our hope that Verve Group will gain a significant strategic advantage that will immediately help our client base to increase performance and scale.” “We started Dataseat based on the thesis that digital advertising would become more privacy compliant. We had predicted that Apple would deprecate the identification for advertisers (IDFA), so we built the world's first fully transparent user acquisition DSP based entirely on contextual signals, without any reliance on device IDs or user profiling,” said Phillippson, CEO of Dataseat. “As we looked to further our reach and find new customer segments, we found that Verve Group not only understood our value proposition, but it also expressed exciting ways for us to expand. Being a part of a bigger company with a wider complementary value proposition such as Verve Group allows us to pave new roads. We couldn’t have asked for a better partner.” Phillipson noted that it was important for Dataseat to maintain independence and invest further in providing world-class solutions for its existing and new clients. “We didn’t want to join a gaming company that would take our technology for their single use. Verve Group has a vast ecosystem with some of the world’s top names of advertising technology under its roof. We’re eager to demonstrate how we can help all of our clients leverage this opportunity to drive further growth.” Dataseat is being acquired by Verve Holding GmbH, a 100% subsidiary of Media and Games Invest. This story first appeared in AdExchanger. About Verve Group Verve Group’s consumer-first advertising suite is a leader in consolidating media, data and technology to create better business outcomes for advertisers and publishers. With a privacy-first approach, Verve Group’s full-stack programmatic solutions are built for brand-safe environments. The global group is trusted by Top 100 advertisers with direct connections to 4,000+ publishers and apps globally. Verve Group is part of Media and Games Invest (MGI) and has an international presence with more than 20 offices worldwide. Learn more at www.verve.com.

variednews: variednews: Datum Software Adds Marketing Leadership

variednews: variednews: Datum Software Adds Marketing Leadership: variednews: Datum Software Adds Marketing Leadership : JOHNS CREEK, GA, UNITED STATES, July 5: Datum Software, Inc., a global DE & I ...