variednews: variednews: variednews: The future of European par...

variednews: variednews: variednews: The future of European par...: variednews: variednews: The future of European parking - deman... : variednews: The future of European parking - demand for electr... : S...

variednews: variednews: The future of European parking - deman...

variednews: variednews: The future of European parking - deman...: variednews: The future of European parking - demand for electr... : STOCKHOLM, Dec. 1:According to a new European survey conducted by the...

variednews: The future of European parking - demand for electr...

variednews: The future of European parking - demand for electr...: STOCKHOLM, Dec. 1:According to a new European survey conducted by the tech company EasyPark Group, a majority of the Europeans are consid...

The future of European parking - demand for electric cars and free parking spots

STOCKHOLM, Dec. 1:According to a new European survey conducted by the tech company EasyPark Group, a majority of the Europeans are considering buying an electric vehicle, either as their next car or in the near future. Searching for a parking spot is what annoys people the most about parking, and the survey also shows that the ability to easily find a free parking spot is the innovation that most people are looking for in the future. In an extensive European survey, the tech company EasyPark Group explores attitudes and behaviors towards mobility in general and parking in particular. The results show that the interest for electric vehicles is huge among Europeans, and more than half of the population (51%) says they are considering buying an electric car. According to those who already own an electric car today, there are however challenges with too few charging stations, that the charging stations are difficult to find and that the charging is too slow. – It is very positive that there is great interest in electric cars throughout Europe, and it is a clear indication that the demands on the ecosystem supporting both ownership and usage will increase significantly. At EasyPark Group we are proud to be a part of the shift people are looking for, by providing necessary solutions to vehicle charging as easily as possible, says Johan Birgersson, CEO at EasyPark Group. The survey also concludes that approximately one third (29%) of Europeans are currently using parking apps to pay for parking. The numbers vary between countries and in Sweden for example, they are twice as high with more than two thirds of the population using parking apps. Not having to deal with coins along with the opportunity to flexibly adapt one's parking time on the go are two of the main benefits according to the respondents.Looking at the parking experience, what annoys people the most is having to look for free parking spots (36%). More than one third (32%) have trouble finding a parking spot at least once a month. In southern Europe, the corresponding number is 50 percent. The ability to easily be directed to free parking spaces is also the innovation that most Europeans (39%) are looking for in the future. – I think most drivers can agree that circulating the city searching for an available spot isn't a pleasant experience. It also means unnecessary emissions from fossil fuel vehicles. Therefore, we continue to work on improving our intelligent service Find, which is based on data and AI to help drivers find available parking spaces, directly in the EasyPark app. For the cities where Find is already implemented, this is an important milestone in making cities more sustainable and liveable, says Johan Birgersson. Among EasyPark's users, the function people value the most is the opportunity to start, stop and extend one's parking session flexibly. Findings In total, more than half of Europeans (51%) say they are considering buying an electric vehicle either as their next car or sometime in the future. Among electric car owners, 18 percent identify too few charging stations as one of the main obstacles when charging the car at a public station. 13 percent think it is hard to find charging stations, and 13 percent think that the charging is too slow. 29 percent of the European respondents say they have used a parking app to pay for parking during the last six months. In the south of Europe, the number is 26 percent whereas in the Nordic countries, the number is 41 percent. The main benefits of using a parking app is, according to the respondents, no need to pay with coins (32%), being able to flexibly adapt parking time from everywhere without going to the parking meter (28%) and saving money as one only pays for the actual parking time (23%). What annoys the respondents most about parking is having to search for a parking spot (36%) and narrow parking spots (33%). In total, 32 percent say they have trouble finding a parking spot at least once a month. In Spain, Italy and France the number is 50 percent, whereas in the Nordics, it is 22 percent. On average, more than one third (33%) of the respondents spend between 5-20 minutes looking for parking. The parking innovation that most respondents look for in the future is the ability to easily be directed to a free parking spot (39%), followed by automatic payment of parking sessions (30%). Among EasyPark's users, 26 percent say the function they value the most is to be able to start, stop and extend one's parking session flexibly. In total, 21 percent of the European respondents say they have used a parking app to park in a parking garage or gated parking area. In the Nordics, the corresponding number is 40 percent. The main benefit of parking garages/gated parking areas is, according to the respondents, security (50%). When parking abroad, understanding foreign signs and rules is what the respondents think is most difficult (20%), followed by how to pay (17%). About the survey The survey was completed by the global public opinion and data company YouGov on behalf of EasyPark Group between August 23-28, 2021. In total, the survey included 16 574 respondents from Denmark, Finland, Italy, Slovenia, Spain, United Kingdom, Switzerland, Norway, Sweden, Austria, Belgium, France, Germany and the Netherlands.

variednews: variednews: Kuwait's OptimizeApp Acquires Panda Me...

variednews: variednews: Kuwait's OptimizeApp Acquires Panda Me...: variednews: Kuwait's OptimizeApp Acquires Panda Media, Bolster... : KUWAIT CITY, Kuwait,Dec 1:Kuwait-based OptimizeApp, a platform tha...

variednews: Kuwait's OptimizeApp Acquires Panda Media, Bolster...

variednews: Kuwait's OptimizeApp Acquires Panda Media, Bolster...: KUWAIT CITY, Kuwait,Dec 1:Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social ...

Kuwait's OptimizeApp Acquires Panda Media, Bolsters Presence in Gulf's Digital Advertising Landscape

KUWAIT CITY, Kuwait,Dec 1:Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, today announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company's new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and materials that focus on e-commerce growth and digital advertising. The courses and materials will be available on multiple platforms, including YouTube, Instagram, Snapchat and podcasts, in addition to its native platform, 'OptimizeApp', available on the App Store and Google Play Store. CEO and Founder of OptimizeApp, Bader Alkazemi, said: "It's challenging for local businesses, especially those in the MENA region, to find locally relevant and accessible expertise to leverage the power of digital and social media marketing. We believe adding Panda Media's unique and locally-relevant content-creation model and capabilities to our existing offering creates a solution that overcomes this challenge and enables businesses to grow faster and retain that knowledge within their markets. We welcome Panda Media to our family and look forward to our people working together as one team to help local entrepreneurs realize their dreams." As a result of the acquisition, Panda Media will now operate entirely under the OptimizeApp name. OptimizeApp has retained Panda Media's existing team and services, while its founder, Eid Almujaibel, will now serve as OptimizeApp's new Co-Founder and Chief Marketing Officer. Newly-appointed CMO and Co-Founder of OptimizeApp, Eid Almujaibel, said: "We're very excited about the potential growth of digital marketing in the region and we found the right partner in OptimizeApp. Making our courses accessible to everyone has been the cornerstone of Panda Media's growth strategy since inception, and our acquisition by OptimizeApp accomplishes just that. With a similar target audience and an overlapping user base, joining forces seemed like a natural fit. We are confident that our move under the OptimizeApp umbrella will add value to our users and strengthen the digital landscape in the Gulf and the wider region." Optimize Advertising & Marketing Company WLL (OptimizeApp) is a platform that enables brands and entrepreneurs to intuitively launch, manage and track all their social media campaigns in one place without requiring technical know-how. The company is headquartered in Kuwait and currently serves customers across six markets: Kuwait, UAE, KSA, Bahrain, Qatar and Oman. OptimizeApp is available to download for free on the App Store for iOS and Google Play for Android. For more information please visit www.optimizeapp.com