Kantar Unveils the Commencement of #PlanetY, a Thorough Research on Youth Furnishing Actionable Visions to Engage With Centennials & Gen Z

Mumbai, Maharashtra, India

Kantar, the globe's top data, insights and consulting company has in recent times started #PlanetY, a study giving a thorough understanding of the behaviours, values and approaches of present  day youth. The research reveals enhanced visions of two generations – Centennials and Millennials; based on comprehensive interviews with over 7500 upmarket youngsters (15-29-year olds) across metros and mini metros.

Foremost client segmentation and communication planning gadget that will assist marketers to design focused communication plans while reaching out to the Youth Marketers can flawlessly comprehend the lifestyle, behaviours and the digital life of present day Youth which will assist in engaging with this segment of clients in their own language #PlanetY deals with numerous aspects of their personality varying from their approaches & behavior, digital talent, shopping behaviour, leisure & lifestyle, entertainment alternatives, food habits & media consumption patterns. The study gives enhanced and actionable visions to marketers to comprehend their clients better as well as to find out ways for marketing tactics for this lucrative consumer sector. The research explores their views, values and mindsets across over 200 subjects which assists to comprehend their psyche. To the marketers, these would give stimulations to develop and custom craft communication proposals for their brands. Another vital sphere that has been explored is the youngsters’ fiscal literacy and orientation to towards money and wealth generation via an in-depth scanning of their investment patterns across several financial instruments, utilisation of online wallets, saving vs. spending acumen, etc. #PlanetY also comprehensively deals with client attitudes spanning over 50 types consisting of categories like automobiles including urban mobility solutions. A big part of the study is devoted to comprehending the digital life of these clients. It as well attempts to decode the function of digital influencers as well as undertakes a deep dive into usage of online entertainment alternatives for example OTT, music, gaming, etc. Speaking about the research, Hemant Mehta, MD, Insights Division, South Asia, Kantar, observed, “Centennials and GenZ are increasingly becoming key consumer segments for the marketers. Selling to the youth is a challenge faced by every brand today. With youth leading their lives online and through their smart phones, it is imperative that marketers understand the various touch points in their target consumers’ lives as well as decode the distinct roles that different digital properties play. This led us to design a comprehensive study like #PlanetY which tries to decode this consumer segment in a never before seen level of granularity. We are confident that this will help marketers understand their young consumers better and connect with them innovatively.” By ANJISHNU BISWAS

variednews: variednews: Sony SAB's Baalveer Places Indian Tele...

variednews: variednews: Sony SAB's Baalveer Places Indian Tele...: variednews: Sony SAB's Baalveer Places Indian Television on th... : The show positioned 7th on the list of most searched TV programmes o...

variednews: Sony SAB's Baalveer Places Indian Television on th...

variednews: Sony SAB's Baalveer Places Indian Television on th...: The show positioned 7th on the list of most searched TV programmes on Google in 2019 Mumbai, Maharashtra, IndiaSony SAB’s fantasy drama ‘...

variednews: Sony SAB's Baalveer Places Indian Television on th...

variednews: Sony SAB's Baalveer Places Indian Television on th...: The show positioned 7th on the list of most searched TV programmes on Google in 2019 Mumbai, Maharashtra, IndiaSony SAB’s fantasy drama ‘...

variednews: Sony SAB's Baalveer Places Indian Television on th...

variednews: Sony SAB's Baalveer Places Indian Television on th...: The show positioned 7th on the list of most searched TV programmes on Google in 2019 Mumbai, Maharashtra, IndiaSony SAB’s fantasy drama ‘...

Sony SAB's Baalveer Places Indian Television on the Global Map

The show positioned 7th on the list of most searched TV programmes on Google in 2019

Mumbai, Maharashtra, IndiaSony SAB’s fantasy drama ‘Baalveer’ which has bagged the imagination of audiences all over the nation with its thrilling storyline, has also secured the distinction of being labelled as the most searched Indian television show across the globe as revealed Google’s yearly trends report ‘Year in Search’ for 2019.

The report ‘Year in Search’ which was made public in recent by Google consists of data of the most searched subjects worldwide in 2019. Particularly, Google looked at the leading trends or search terms that witnessed the biggest expansion in traffic over a sustained period in 2019. Baalveer was the only Indian television show from a Hindi general entertainment channel to be shown in the key searches for television shows all over the globe. Set against the background of the two mystical spheres of Veer Lok and Kaal Lok, Baalveer Returns is India’s most well liked fantasy drama show on Indian television. Sony SAB, one of the top Hindi General Entertainment Channels in India, unveiled the new season for the show titled ‘Baalveer Returns’ featuring Dev Joshi, Pavitra Punia and Sharmilee Raaj amongst others in September which resulted in this considerable rise in search action on Google. Baalveer Returns features modern sets, enjoyable advanced VFX and a brand-new script with thrilling new characters. Interestingly, Baalveer Returns also surfaced as the ‘Breakout’ search term on Google ‘Year in Search’ for 2019 (Ref - Google trend report). For viewers of Sony SAB, Baalveer is not simply a show, it’s a legend – an iconic show on Indian television where the first season of the show had ended in 2016 following an exciting journey that persisted for more than 1000 episodes. Such was the frenzy for Baalveer that even after four years since the conclusion of the first season, the show was still one of the most viewed shows on SonyLIV, Sony Pictures Network’s online streaming platform. Because  of the demand and the kenness of the aficionados for a new season Sony SAB resolved to bring back the enchantment of Baalveer to the TV screens in a glorious new avatar this year. Neeraj Vyas, Business Head, Sony SAB, PAL and Sony MAX movie cluster observed, “Being the only Indian GEC show in the top 10 most searched TV shows on Google globally is a tremendous achievement and we would like to thank all our fans for their love and support which has seen Baalveer and all our shows scaling new heights in popularity every year along with all the cast and crew who work relentlessly to make Baalveer Returns such a grand success. We have always aimed to be the happiness enablers in people’s life and hence all our offerings have always been light-heart values driven content that is loved by all the members of family and one of the key points that differentiates us from our competition is our ability to create characters that click with the audience – the success of Baalveer Returns is a true testament to that.” About SONY SAB: Commenced in March 2005, SONY SAB is component of the network of television channels possessed by Sony Pictures Networks India Pvt Ltd. The brand’s core brand proposition of ‘Khushiyon Wali Feeling’, symbolizes a greater ain in life; a theory that merry people make a merrier globe. SONY SAB, with its attractive range of fresh programs and light-hearted content varying from daily family comedy to innovate concepts is devoted to developing a joyous ‘family-viewing’ experience. Its recent programming mix consists of Tenali Rama, Taarak Mehta Ka Ooltah Chashmah, Aladdin – Naam Toh Suna Hoga, Jijaji Chhat Per Hain, Bhakharwadi and Tera Kya Hoga Alia. SAB unveiled its HD feed in 2016. The channel is broadcast nationwide and is obtainable in over 100 million households in India and worldwide in over 150 nations reaching over 25 million households. About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is an indirect totally owned ancillary u3of Sony Corporation, Japan. SPN has various channels consisting  of Sony Entertainment Television (SET and SET HD), one of India's top Hindi general entertainment television channels; MAX, India's prestigious Hindi movies and special events channel; MAX 2, another Hindi movie channel highlighting great India Cinema; MAX HD, a high definition Hindi movie channel airing key quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-based Hindi comedy entertainment channels; PAL, a genre pioneer in rural Hindi speaking markets (HSM) highlighting the most excellent of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels highlighting the most excellent in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the leading factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX an exclusive Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production branch and Studio NEXT the independent production effort for original content and IPs for TV and digital media. SPN reaches out to more than 700 million viewers in India and is obtainable in 167 nations. The network is acknowledged as an employer of preference within and outside the media industry. SPN is a recipient of a number  of awards, including the ‘Aon Best Employers India’ Award in acknowledgement of SPN’s exclusive workplace culture and unique people practices, steadfastly ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and acknowledged as one of India’s Great Workplaces by the Great Place to Work® Institute. Sony Pictures Networks India Private Limited is in its 24th year of functioning in India. It has an ancillary unit, MSM-Worldwide Factual Media Private Limited and an associate, Bangla Entertainment Private Limited in India. By ANJISHNU BISWAS

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variednews: variednews: Wipro acknowledged as Leading Recruite...: variednews: Wipro acknowledged as Leading Recruiter 2020 in Au... :   Sydney, Australia & Bangalore, Karnataka, India Wipro Limited, a...