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Friday 23 August 2019

WPP Foundation Gains Several Praises at Asia's Best CSR Practices Awards, Singapore 2019

 Mumbai:WPP Foundation, the CSR wing of WPP India acquired several acknowledgements at the Asia's Best CSR Practices Awards in Singapore. The tiles  consitute– “Best CSR Practices Award” and “Innovative CSR Practices Awards”. Additionally, Rama Iyer, Director General, WPP Foundation, was conferred with “CSR Leadership Award”.



The honours acknowledge WPP Foundation’s contribution towards the Indian society through its Education to Livelihood (E2L) Program and the winners were selected based on a number of vital criteria, which consisted of the quality of their CSR projects, their attitude influence on society.

On getting the award, Rama Iyer, Director General, WPP Foundation, noted, “We are proud to be recognised at Asia’s Best CSR Practices Awards, which honours some of the finest organisations within this region. This recognition reaffirms our efforts and the role played in the lives of our children and their journeys from their education to livelihood. A big thank you to several salient players within my team at the WPP India Foundation, and the continuous support from WPP. As we open many more doors of opportunities for our children. I also thank our true winners – our children, who make us stronger and bring much joy to us through it all.”

WPP India CSR Foundation’s Education to Livelihood programme (E2L) undertakes an evidence-based attitude in creating frameworks to augment result oriented executions. The Foundation’s vital efforts consist of augmenting educational results in literacy and numeracy, with a concentration on unlocking young minds to the zone of digital novelty. The Foundation also imbibe in youth a feeling  of self assurance and gender equality as well as prepare their mental set up and behaviour for future livelihoods, through counselling, sport, dance and music.
About the WPP India CSR Foundation

WPP is a creative transformation organisation that creates superior futures for its customers by means  of the combined services of communications, experience, commerce and expertise. WPP India commenced India CSR Foundation in 2015. The aim is to assist 20,000+ underprivileged children and youth in obtaining their real competence in their education and careers. WPP Foundation is dedicated to a general CSR goal of opening doors for every child and youth from susceptible and marginalised communities via its comprehensive child advancement programmes that concentrates on education, life skills and job-readiness training.


Established 2015, the WPP India CSR Foundation attempts to bring about a social transformation via its flagship Education to Livelihood programme (E2L). Trying to deal  with essential focus areas—retention in school, poor learning results, work skilling and deep-rooted social rules, the E2L programme has been furnishing interventions and resources to 20,000 first-generation learners from 11- 18 years. Presently, the programme is functioning effectively in 10 underserved schools across the Mumbai and Delhi-NCR region. Through strategic collaboration with best-of-breed social organizations, the E2L programme takes an evidence-based attitude in deve frameworks to facilitate successful

In a considerably brief period, the E2L program has been able to:
 Assist in excess of 70% children safeguard their future by means of employment or higher education. Diminish dropout rates to less than 3%. Commence better health standards.  Double the competence  of coding.Lessen gender bias.Enhance literacy & numeracy.Augment self assurance levels.

As proof of its continued effort to drive positive social impact, WPP Foundation has been conferred with awards including  Special Category Award for Livelihood at India International CSR Awards, 2018, Award for Best Business Campaign and Communication in CSR at the National Excellence in CSR Congress and Awards, 2018, Award for the Best CSR Impact Initiative at the National Excellence in CSR Congress and Awards, 2018 and National Recognition for Excellence in CSR at the 5th NHRDN-BIMTECH CSR Summit, 2018. They also won a Special Commendation at the Golden Peacock Awards for CSR in January 2019. The WPP Foundation has also won regional awards like Golden Globe Tigers Awards, Malaysia, 2019 for Best CSR Practices and Innovative CSR Practices. The Foundation was recognised globally with the International CSR Excellence Awards, London, 2019 for its CSR Initiatives and Socio-Economic Activities.

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